We help clarify your goals, tactical positioning and challenges.
Informed by insights, we examine every facet affecting your organization, then propose a new course of action.
Your teams get the knowledge and tools to bring market-ready strategies to life.
We experiment & growth hack across all possible channels and product, refine and repeat.
Aligned with the lean startup methodology
Once we validate your product as an optimal market fit, we can go to market using:
- A lean and iterative approach
- A strategy tuned to your financing stage
- Data-driven decisions, always
The who’s who of what.
We have a team of 50+ specialists in 20+ locations with expertise in product design, development & go to market. You’ll be interacting mostly with our key team members.
Areas of expertise
Questions? We got answers
Product-led growth (PLG) is an end user-focused approach that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. For example, Slack, Miro and Calendly were able to grow more efficiently and faster by leveraging their product as the main sales asset, in order to create a pipeline of active users who are then converted into paying customers. It’s often associated with the freemium model (or bottom-up distribution). At what. we strive to use PLG principles as part of international growth marketing strategies.