Page speed optimisation

Page speed evaluation

With the rise of mobile, users now expect all websites to be fast, even when accessed “on the go” via a low-bandwidth internet connection. According to research conducted by Kissmetrics, a 1 second delay in page response can lead to a 7% drop in conversions. Google also advocates faster page response and indirectly “penalises” websites in search results if the page speed does not meet their standard, i.e. scores at least 70-80 out of 100 in their Pagespeed Performance Test.

Therefore, faster page loading can improve overall website performance, from search engine marketing performance to lower bounce rates and higher conversions.

We at what. know that improving page speed requires a combination of factors, from server response time and front-end optimisation to dependency tracking and content optimisation.

While our approach works for all platforms, we are proud to have optimised websites that began with Django, DjangoCMS, Hybris, Magento, and WordPress development.

Our approach starts with an assessment and benchmarking phase to determine what can be improved and how the improvements would impact business performance.


  • Analysis of Google Pagespeed report and recommendations.

  • Transfer of technical expertise and know-how and coaching of your developers

  • Post-implementation review