what. we did for APG
APG|SGA aimed to upgrade their digital customer experience by updating their brand and targeting a broader audience for their products.
This approach allowed their digital team to focus on their digital customer experience. A lean, website structure opened them to an influx of new audiences and greater opportunity, gaining a significant market share as a direct result.
Who is APG?
APG SGA is a listed company, leading digital and analogue out-of-home advertising spaces operator in Switzerland.
One of the world’s ten largest outdoor advertisers with 160,000 advertising spaces
Owns 75% of the market share of the Swiss outdoor advertising industry.
Leads outdoor media innovation, offering modern, digital products to clients.
Improving customer experience
Reduced the complexity, making it easy to book and customize outdoor advertising placements across 40,000 mediums.
Technical integrations and complexity
Identified a secure, versatile technical architecture that allowed us to replace their outdated, fragmented product finder and poster shop and add new features.
Our main target
To create a complete digital platform that aligns with the brand’s vision to drive local awareness, processing, and sales.
How we did it
We completely relaunched APG|SGA’s digital ecosystem, creating a simple and intuitive automated platform. The project was delivered on time and within budget, while maintaining the highest quality standards. We relaunched the site on Django and its CMS as a modern, cost-efficient, enterprise ready CMS solution complete with:
Fast on-site search functionality with algolia.com integration.
Single Sign-On (SSO) – single login for every touch point.
Concept, UX, Design, technical architecture, and implementation as a modern Single Page Application, plus seamless embedding into APG|SGA’s new CMS.
With the APG|SGA Product Finder, anyone can order from the entire range of products for public spaces across Switzerland.
Browse through Switzerland’s largest analogue of digital products.
Plan and order advertising in a few simple steps, viewing pricing the APG|SGA tool.
APG|SGA breaks-down complex booking processes in a few easy steps.
The e-commerce website relaunch included an end-to-end Customer Experience (CX) from booking and printing to reporting.
Auto-populated smart campaign suggestions available for every product type.
Concept, architecture, and implementation of a fully bespoke Product Information Management (PIM) system based on Django CMS.
Accommodated several product types with dozens of product attributes.
what. clients say
what.’s team was able to lead the delivery and concept, whilst navigating our corporate structure and many stakeholders. The outcome exceeds what we wished for. We were even able to implement the new work concept across the organisational system, processes, and solutions that respond better to dynamic developments and remote work.