overview

what. we did for APG

APG|SGA aimed to upgrade their digital customer experience by updating their brand and targeting a broader audience for their products. 

 This approach allowed their digital team to focus more on the digital customer experience of their clients. By having a leaner structure of their website, it becomes more accessible to different kinds of customers and a growth opportunity to gain significant market share.

customer

Who is APG?

APG|SGA aimed to upgrade their digital customer experience by updating their brand and targeting a broader audience for their products. This approach allowed their digital team to focus more on the digital customer experience of their clients. By having a leaner structure of their website, it becomes more accessible to different kinds of customers and a growth opportunity to gain significant market share.

  • One of the world’s ten largest out-of-home advertisers with 160’000 advertising spaces.

  • Market share of 75% in the Swiss outdoor advertising industry.

    • Leading the out of home media innovation to offer modern and digital products to demanding customers.
1

Improving customer experience

  •  Achieve a reduction in complexity to book out-of-home advertising placements, across 40’000 advertising surfaces, with many options, exceptions, limitations, and third-party fulfilment partners.

2

Technical integrations and complexity

Identify a technical architecture that is secure, flexible to build new features for the outdated and fragmented product finder and poster shop.

Goal

Our main target

Creating a complete digital platform that aligns with brands vision to drive local awareness, processing and sales

Summary

How we did it

testimonials

what. clients say

what.’s team was able to lead the delivery and concept, whilst navigating our corporate structure and many stakeholders. The outcome exceeds what we wished for. We were even able to implement the new work concept across the organisational system, processes, and solutions that respond better to dynamic developments and remote work.

Alex Hildbrand
Head of Applications APG|SGA