product led growth

Design, build & launch your product

Engineering product success in partnership with our ambitious clients. We apply Product-Led Growth (PLG) and lean principles at every stage of product development.

stages

Product development stages we support

01

Product definition

In a design sprint we turn your problem into validated ideas.

02

MVP scope

We guide you to decide what needs to be built.

03

MVP development

We design and develop your MVP

04

Go to market strategy

From the MVP validation campaign up to the product launch.

05

Growth hacking

Continuous experimentation and insights to drive product development & growth.

Aligned with the lean startup methodology

Once we validate your product as an optimal market fit, we can go to market using:

  • A lean and iterative approach
  • A strategy tuned to your financing stage
  • Data-driven decisions, always

how we work

Solving problems is our expertise

“We supply ventures with a unique combination of specialised skills and experience that is difficult to find on the market. This enables founders to thrive in their domain, whilst we focus on product growth.”

Luke Szkudlarek
Partner at what.

about us

Working together

Here are some of our ground rules and values that help us constantly deliver.
New work

Our communication and management is based on remote first approach. That’s why we use modern productivity & communication tools. You’ll be invited to join our systems to benefit from our proven setup.

Productivity

We are obsessed about productivity and constantly improve how we work, Getting Things Done (GTD) rules are our second nature and our clients enjoy working with focus and clarity.

Productivity

We are obsessed about productivity and constantly improve how we work, Getting Things Done (GTD) rules are our second nature and our clients enjoy working with focus and clarity.

FAQ

Questions?

We got answers

What is product-led growth?

Product-led growth (PLG) is an end user-focused approach that relies on the product itself as the primary driver of customer acquisition, conversion and expansion. For example, Slack, Miro and Calendly were able to grow more efficiently and faster by leveraging their product as the main sales asset, in order to create a pipeline of active users who are then converted into paying customers. It’s often associated with the freemium model (or bottom-up distribution).

What are the universal product-led growth principles?

What are the business benefits of PLG ?

Where to start with PLG?