Growth hacking

Go-To-Market Strategy

Leading the launch and customer acquisition into new European markets.

Achieved a sustainable growth

Immediate ROAS improvement in Switzerland within weeks of taking over the campaign management.

Led market experiments & expansion

Successful validation campaigns and launches in Germany and Austria, resulting in a go-to market framework for global rollout.

Localised approach

Developed a highly localised campaign & assets that attracted the right customers

overview

what. we did for Filabe

what. led the design and implementation of a go-to market strategy that drove sales to Filabe’s home market in Switzerland. Subsequently, what. collected insights, building a launch program that activated additional markets in Germany and eventually Austria. Thanks to what., Filabé has a proven method to grow their digital presence and sales internationally which has had a tremendous impact on their financial performance.

customer

Who is Filabe?

Filabé is an innovative cosmetic company who rethinks skincare. Filabé’s unique microfibre cloths are filled with natural, active ingredients which are activated with water. The cloths are vegan and free from additives, alcohol, and oils. Filabé challenges other cosmetics companies who use outdated technology (cream), that makes your skin dependant on products loaded with additives.

Filabé effectively solves skin problems, bringing balance to your skin
An all-in-one solution that cleans the skin, transferring active ingredients onto the skin
First complete skincare solution with 100% active ingredients and zero additives

Challenges

Achieving full market potential

Filabé was already available Switzerland, but the sales numbers were low in relation to the market potential.

Improve marketing efficiency to scale

Poor efficiency of the media spend (measured by Return on Advertising Spend – ROAS) was also not sustainable and was preventing Filabé from scaling internationally.

Goal

Our main target

Achieve sustainable growth of product sales and subscriptions in Switzerland and Germany

Summary

How we did it

In depth analysis of the market, auditing previous marketing efforts to assess the product potential, media mix, budget allocation and creative approach.
Re-launched performance marketing campaigns
Applied user generated content in the form of testimonials to gain new customers
Continuous experimentation to test new ideas and use growth hacking principles to grow performance over time

testimonials

what. clients say

“what. is the leading g rowth hacking agency in Zurich. They do more than simply consult. They execute. From the beginning, they believed in us, seeing the potential of our business. It’s thanks to their extensive quality team, and data-driven methods that we’ve made such an impact. We’re growing together through a process of continuous reinvention.”

Markus Lehmann

CEO, Filabe of Switzerland AG