what. becomes the Largest Swiss Shopify Agency by Acquiring eCommercify’s Portfolio and Assets

We’ve acquired the Shopify portfolio and assets of eCommercify AB, establishing what. as the largest Shopify agency in Switzerland. This strategic move brings Jörn Fischer and his experienced team on board, enhancing our ability to deliver innovative e-commerce solutions and transform the Swiss e-commerce market.

2 weeks ago
By What. Team
Written by
What. Team

We are excited to announce a significant milestone in what.’s growth.

We have acquired the Shopify portfolio and assets from eCommercify AB, a distinguished Shopify agency known for its expert e-commerce solutions. This includes the rollout of international stores such as Zimmerli, Lush (, Rohner Socks, Maison Mollerus, and Sponser Sportnahrungsmittel. 

With this acquisition, we have become the largest Shopify agency in Switzerland.

A strategic move to strengthen the e-commerce capabilities

This expansion comes at a pivotal time as digital commerce continues to grow in importance. eCommercify has been a prominent player in the Swiss e-commerce industry for almost a decade. Their track record speaks for itself, having launched hundreds of online shops and served over 300 satisfied customers.

What this means for what.

With this acquisition, we have broadened our portfolio and strengthened our e-commerce offerings. Specifically, this acquisition:

  • Expands our Shopify expertise and resources: We are introducing five Shopify experts to the what. team, with Jörn Fischer as Head of Shopify leading our new Shopify unit. 
  • Strengthens our market position:: This acquisition positions us as the largest Shopify consultancy in Switzerland and one of the leading ones in DACH. We’re setting new standards in the e-commerce space and promising greater scalability for our clients’ projects.

What this means for the eCommercify clients

As part of what., the eCommercify clients can expect the highest level of our service. They can tap into our combined expertise and end-to-end service offerings. 

This means we can handle everything from initial strategy and targeted advertising campaigns to final execution and ongoing optimization. The clients can also utilise our digital product development capabilities to develop proprietary solutions for improved operations and customer interactions.

Joining what. marks a thrilling new chapter. We’re set to transform the Swiss e-commerce landscape by bringing more innovative and pragmatic solutions that will set new standards and upset legacy players. I’m excited about modernising Swiss e-commerce.

Founder and CEO of eCommercify, now Head of Shopify at what.

Looking ahead

These are exciting times. This acquisition, closely followed by the acquiring of Onebyte in December 2023, underscores our commitment to being Swiss’ leading digital agency and signals our readiness to welcome new expansion opportunities. 

We are delighted to welcome the eCommercify clients and further enhance their e-commerce business with our innovative growth approach. To the eCommercify team, we promise a stimulating work environment. Ultimately, this move marks an important milestone – it not only reaffirms our solid foundations but also demonstrates our readiness for acquisition opportunities.

What. Team