what. we did for Beekeeper

Leading the product definition workshops with the established teams at Beekeeper to define the problem, design and scope the MVP. 

As part of the two design sprints the potential solution was validated with real customers to collect feedback and further iterate. Once initial validation was achieved, we kicked off MVP development  for the app development by our specialists in Zurich.


Who is Beekeeper?

Beekeeper is an app for internal employee communication. It’s one of the most successful startups from Switzerland and ranked in the Top 100 of the next unicorns. Beekeeper connects and reaches all employees in real time either via mobile or web versions with customisable messages that can be scheduled and set up as desired.

      • #1 employee communications app for mobile workplace collaboration

      • One secure platform for internal and operational communication

      • Top 100 Swiss startup and a future unicorn from Switzerland


Ecosystem development

Diversification and further enhancement of Beekeeper’s ecosystem without distracting from the core digital product development.


Lean execution

  • Quick prototyping and iterating on multiple ideas collected through internal and customer feedback from the existing product.


New market

    • Explore new revenue and acquisition streams to tap in to new and lucrative markets (e.g. recruitment and jobs).


Our main target

  • Design and develop the MVP to extend Beekeeper’s ecosystem with a specialist app for employers


How we did it


what. clients say

“We saved an enormous amount of time thanks to the collaboration with what. They are smart in execution and consulting, which allowed us to laser focus on what’s important. They also have a strong commercial awareness and were able to help us validate the product commercially before we invested in development. We launched a market ready app that supports our customers and recruiters needs.”

Flavio Pfaffhauser
Co-founder & Chief Innovation Officer