MVP Mobile App Development
Leading new product design, validation & development
Applied design thinking
Flawless engineering and delivery
Enabling a global rollout-out
overview
what. we did for Beekeeper
Leading the product definition workshops with the established teams at Beekeeper to define the problem, design and scope the MVP.
As part of the two design sprints the potential solution was validated with real customers to collect feedback and further iterate. Once initial validation was achieved, we kicked off MVP development for the app development by our specialists in Zurich.
customer
Who is Beekeeper?
Beekeeper is an app for internal employee communication. It’s one of the most successful startups from Switzerland and ranked in the Top 100 of the next unicorns. Beekeeper connects and reaches all employees in real time either via mobile or web versions with customisable messages that can be scheduled and set up as desired.
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#1 employee communications app for mobile workplace collaboration
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One secure platform for internal and operational communication
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Top 100 Swiss startup and a future unicorn from Switzerland
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Ecosystem development
Diversification and further enhancement of Beekeeper’s ecosystem without distracting from the core digital product development.
Lean execution
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Quick prototyping and iterating on multiple ideas collected through internal and customer feedback from the existing product.
New market
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Explore new revenue and acquisition streams to tap in to new and lucrative markets (e.g. recruitment and jobs).
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Goal
Our main target
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Design and develop the MVP to extend Beekeeper’s ecosystem with a specialist app for employers
Summary
How we did it
what. led a design sprint to validate the initial ideas to help Beekeeper define possible solutions to the problems they had identified. Thanks to the experience brought by our product lead and partner Marcus Kuhn we were able to consult the teams and help them align on the solutions. The prototypes that were developed in the design sprint workshop were tested with testers that came from Beekeeper’s network of customers and users.
After the initial validation, we built an MVP to launch the product in the market. We led the further development of the product based on the incoming insights and feedback from the real customers.
We achieved the goal of allowing Beekeeper go further with their core core business, while evaluating a new ideas with us. We blended into their workstream, which prevented the teams from being “distracted”.
We were able to successfully launch and we continue to develop and improve the app’s features. Our team specialized in top-tier efforts for app development in Switzerland.
testimonials
what. clients say
“We saved an enormous amount of time thanks to the collaboration with what. They are smart in execution and consulting, which allowed us to laser focus on what’s important. They also have a strong commercial awareness and were able to help us validate the product commercially before we invested in development. We launched a market ready app that supports our customers and recruiters needs.”
