what. we did for Techstyle
Who is Techstyle?
Techstyle Solutions brings a radical innovation to the fashion industry by directly connecting producers of sustainable fabrics with fashion brands. Techstyle’s mission is to combine innovation with technologies to reduce waste, increase efficiency, optimise resources and create transparency in the apparel supply-chain. The goal of the company is to make sustainable textiles accessible, and empower the creatives to create amazing products made with respect and conscience to people and our planet.
The leading marketplace for sustainable fabrics with thousands of materials available
The founding team with 30+ years of garment manufacturing experience
Founded in 2018 with the purpose of creating an efficient and sustainable apparel supply-chain of the future.
New subscription model
Techstyle decided to change their pricing and offer a free trial, it required a new set of incentives and approach to user onboarding.
Target industry is relatively conservative and the fully digital solution requires simple and clear messaging to remove uncertainty and doubt.
Conversion rate optimisation
Previous onboarding didn’t offer any immediate value or exclusivity and there was a need to reduce friction in the initial steps of the registration process.
Our main target
Relaunch TechStyles’s free trial offering and onboarding process to achieve greater conversions
How we did it
what. applied the product-led growth (PLG) principles to the new onboarding process. We designed and developed a prototype of the onboarding journey was and subsequently creative messaging was proposed to precisely communicate the updated value proposition.
Following an expert review and user testing the onboarding process was designed and implemented. The results of the new process are being measured and based on the insights from the user journey tracking some further improvements are being identified and implemented.
what. clients say
“The team at what. are easy to work with and they provide a combination of first class skills under one roof, which simplifies the development process and ensures a full alignment on the business, marketing, design and development front.”