SaaS Lead Generation
Amplified Sales For an enterprise SaaS Product
Powered campaigns via local insights
Engineered a hybrid sales process
Stretched the limits
overview
what. we did for Anaplan
what. led the digital sales efforts in DACH, designing localised lead generation campaigns to create value throughout the entire customer journey.
We engineered a comprehensive solution, complimenting individual outreach with sales reps. We supported outreach efforts with lead generation campaigns, allowing Anaplan’s team to engage three distinct markets of the DACH region and gain new enterprise accounts as a direct result.
customer
Who is Anaplan?
Anaplan is a cloud-native SaaS company that helps global enterprises manage business performance. Their web-based enterprise platform merges planning and dynamic forecasting, allowing clients to shift their focus from data consolidation to data analysis, making risk and opportunity easier to see. The software gives business users the flexibility to make data-driven decisions without a data scientist’s skill-set.
Cloud-native SaaS company that helps global enterprises to manage business performance
Allows customers to shift focus from data consolidation to analysing and determining risks and opportunities with connected planning and dynamic forecasting
Software lets business users make data-driven decisions without requiring data scientist’s skill set
Digitalisation of Sales
Transforming face-to-face sales into direct digital sales work
Local Differences
Cultural and language nuances in the DACH region
Goal
Our main target
Generate leads and growth in the DACH region; increase sales and engagement in Europe
Summary
How we did it
We customised an approach to lead generation using growth hacking strategies, crafting an innovative solution to a complex product. We initiated a multilingual LinkedIn campaign (in : English, French, German, and Swiss German) for several custom audience groups that would compliment the direct sales and improve the amount of incoming leads across many channels.
what. increased Anaplan’s brand awareness in Switzerland, Germany, and Austria, bridging cultural and language barriers by localising their ads and content. As audiences responded, click-through rates improved and Anaplan gained a targeted niche audience who purchased.
testimonials
what. clients say
With what.’s help, we filled the gaps in our DACH sales process. They are an expert growth hacking agency in Zurich with proven expertise in go-to market strategies and digital sales. They helped us to accelerate our transformation towards a modern sales approach.
