overview

what. we did for Anaplan

what. led the digital sales efforts in DACH, designing localised lead generation campaigns to create value throughout the entire customer journey.

We engineered a comprehensive solution, complimenting individual outreach with sales reps. We supported outreach efforts with lead generation campaigns, allowing Anaplan’s team to engage three distinct markets of the DACH region and gain new enterprise accounts as a direct result.

customer

Who is Anaplan?

Anaplan is a cloud-native SaaS company that helps global enterprises manage business performance. Their web-based enterprise platform merges planning and dynamic forecasting, allowing clients to shift their focus from data consolidation to data analysis, making risk and opportunity easier to see. The software gives business users the flexibility to make data-driven decisions without a data scientist’s skill-set.

  • Cloud-native SaaS company that helps global enterprises to manage business performance

  • Allows customers to shift focus from data consolidation to analysing and determining risks and opportunities with connected planning and dynamic forecasting

  • Software lets business users make data-driven decisions without requiring data scientist’s skill set

1

Digitalisation of Sales

Transforming face-to-face sales into direct digital sales work

2

Local Differences

Cultural and language nuances in the DACH region

Goal

Our main target

Generate leads and growth in the DACH region; increase sales and engagement in Europe

Summary

How we did it

testimonials

what. clients say

With what.’s help, we filled the gaps in our DACH sales process. They transformed our interpersonal sales using a modern sales approach. Now, we see them as our partner rather than an agency. Throughout our relationship with what., they’ve more than proven their effectiveness and expertise in go-to market strategies and digital sales.

Michael Teufel
Senior Field Marketing Manager, DACH