• Facebook offers a unique range of targeting criteria to reach the right audience, in order to generate sales/leads/traffic/build community/raise awareness

What’s included (Setup)

• Setup and configuration of the Facebook Business Manager (FBM) and account assets (e.g. linking Instagram accounts, access), if FBM exists review of account

• Create or review Facebook pixel

• Guidance on implementing Facebook pixel

• Conduct test conversions for each goal, checking conversion is visible within Google Analytics

• iOS tracking requirements configuration (setup of conversion events)

• Tracking feedback on landing page/s used for campaigns

• Setup of custom audiences

What’s included (Campaign Setup & Management)

Campaign setup

• Campaign setup according to the media plan

• Define campaign structure and ad sets

• Select demographic and audience targeting

• Select suitable formats and provide creative input and recommendations

• Creation of ad copy text and sign off (in spreadsheet, optional: ad preview links)

• Creation of UTM tracking for ads following what. naming convention

Management

• Performance monitoring, creation & management of campaigns, ad groups, demographics and ads to optimise KPIs and improve conversions – meaning “getting the most of the media spend”

• Creative analysis, insights into creative performance and content optimisation, including feedback on proposed creative content, input into the future creative briefs and new ideas

• Custom audiences nurturing of existing custom audiences, including lookalike audiences creation to increase the reach of potential customer

• Insights, evaluation, ideas, A/B testing and experimentation – evidenced in the monthly reports

• Liaising with the Facebook support and country account manager and support team to resolve any compliance issues, obtain feedback, early access to new trends & product updates

• Budget monitoring to ensure correct spend according to media spend plan