what. becomes the largest Swiss Shopify agency. Learn more.


what. we did for Sonect

Developed and integrated a modern approach to experimentation that helped Sonect achieve outstanding outcomes in the shortest possible time.

Our lean method allowed us to rapidly adapt to new strategies, ensuring a regular stream of active and new users, as well as new downloads.


Who is Sonect?

A fintech start-up, allowing customers to withdraw cash using their smartphones from over 2,300 partner shops across Switzerland.

    • Making cash withdrawals simpler and faster

    • Partnered with TWINT which means TWINT users can now withdraw cash with Sonect via the TWINT app


Driving user acquisition

  • Sonect wanted to increase the number of people downloading their app and completing the onboarding process in Switzerland.


Strategic alignment

With the ever-evolving nature of startups, the strategy and focus often changed, meaning we had to have the agility to adjust and adapt our campaigns as needed.


Leading global expansion

Sonect wanted to compete in the global market which required pilot campaigns in markets outside of their conventional one, including the UK, Germany, and Sweden.


Our main target

Launch Sonect’s mobile app in Switzerland, increasing downloads and user activations


How we did it


what. clients say

“Working with the team at what. has been a great experience. The lean and flexible structure of what. has helped us with our experiments with the different content strategies. Especially the influencer campaigns which brought us visibility, new conversions, and unique content.”

Steivan Pitsch
Head of Marketing at Sonect