what. we did for Sonect
Developed and integrated a modern approach to experimentation that helped Sonect achieve outstanding outcomes in the shortest possible time.
Our lean method allowed us to rapidly adapt to new strategies, ensuring a regular stream of active and new users, as well as new downloads.
Who is Sonect?
A fintech start-up, allowing customers to withdraw cash using their smartphones from over 2,300 partner shops across Switzerland.
Making cash withdrawals simpler and faster
Partnered with TWINT which means TWINT users can now withdraw cash with Sonect via the TWINT app
Driving user acquisition
Sonect wanted to increase the number of people downloading their app and completing the onboarding process in Switzerland.
With the ever-evolving nature of startups, the strategy and focus often changed, meaning we had to have the agility to adjust and adapt our campaigns as needed.
Leading global expansion
Sonect wanted to compete in the global market which required pilot campaigns in markets outside of their conventional one, including the UK, Germany, and Sweden.
Our main target
Launch Sonect’s mobile app in Switzerland, increasing downloads and user activations
How we did it
what. clients say
“Working with the team at what. has been a great experience. The lean and flexible structure of what. has helped us with our experiments with the different content strategies. Especially the influencer campaigns which brought us visibility, new conversions, and unique content.”