Mobile app launch & marketing
Market Entry Campaign For a Fintech App
Data-Driven Decision Making
Strategic-Alignment
Making It Happen
overview
what. we did for Sonect
Developed and integrated a modern approach to experimentation that helped Sonect achieve outstanding outcomes in the shortest possible time.
Our lean method allowed us to rapidly adapt to new strategies, ensuring a regular stream of active and new users, as well as new downloads.
customer
Who is Sonect?
A fintech start-up, allowing customers to withdraw cash using their smartphones from over 2,300 partner shops across Switzerland.
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Making cash withdrawals simpler and faster
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Partnered with TWINT which means TWINT users can now withdraw cash with Sonect via the TWINT app
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Driving user acquisition
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Sonect wanted to increase the number of people downloading their app and completing the onboarding process in Switzerland.
Strategic alignment
With the ever-evolving nature of startups, the strategy and focus often changed, meaning we had to have the agility to adjust and adapt our campaigns as needed.
Leading global expansion
Sonect wanted to compete in the global market which required pilot campaigns in markets outside of their conventional one, including the UK, Germany, and Sweden.
Goal
Our main target
Launch Sonect’s mobile app in Switzerland, increasing downloads and user activations
Summary
How we did it
Combining Google App and social media ads, we developed a go-to-market strategy that would allow us to increase the app’s downloads and registrations. Google App Ads magnified visibility to iOS and Android users, whilst social media gave Sonect a place to engage, educate, and build awareness.
We partnered closely with influencers to generate fresh content and reach new audiences within our current Swiss demographic for two core campaigns. The first one asked influencers to participate in our TikTok dance challenge. The second was designed to build awareness of a cash withdrawal competition we hosted on Sonect’s social media. The content produced by the influencers was later repurposed into various successful messaging campaigns aligned with our influencer marketing strategy.
Before we could gain traction abroad, we launched pilot growth hacking campaigns in the UK, Germany, and Sweden, testing new markets and building awareness via social media campaigns.
testimonials
what. clients say
“Working with the team at what. has been a great experience. The lean and flexible structure of what. has helped us with our experiments with the different content strategies. Especially the influencer campaigns which brought us visibility, new conversions, and unique content.”
