What’s included in the assssment
Based on the available data and our expert knowledge a partner and growth hacker in Zurich (Luke Szkudlarek) together with the team of specialists will conduct an assessment of the current status of marketing activities. The entire process from the onboarding to the campaign launch takes approximately 3 weeks.
‘At cost’ Pricing with 50% discount
The assessment is conducted by our most senior specialists, including partners. We invest approximately 30 hours in each assessment, worth more than 5’000 CHF. We charge only 50% of the time invested (i.e. 2’500 CHF). We believe it’s a fair price since our assessments often lead to the follow-up work and a long-term partnership with our digital agency in Zurich.
Step 1. Questionnaire and Kick-off
Our onboarding process takes clients through the questionnaire, interviews and data exchange. This way we have a complete access to the most important information. Thanks to the data access we avoid using opinions and we can back-up our recommendations with facts & figures.
Step 2. Assessment Report
Following a detailed analysis we provide data driven insights and recommendations. The report is focused on actions, media plan and channel strategies that can be implemented immediately after the alignment workshop.
Step 3. Roadmap
Action plan to achieve your goals with a list of specific activities organised with a timeline. The roadmap helps us align on what we do, when and assigns ownership of each activity. The roadmaps are fine tuned during the alignment workshop.
Step 4. Alignment Workshop
We meet for 2 – 3hrs to present the overall go to market strategy, key insights, the roadmap and answer any open questions. The goal of the workshop is to align on the roadmap and the growth strategy approach. It’s also a solid base to provide a detailed and specific offer with a list of deliverables.
Step 5. Launch
We swiftly transition from the workshop to doing – starting with the full onboarding and the implementation of the fundamental work & ‘low hanging fruit’ recommendations.
Example scope of the assessment and data sources
The exact scope of the assessment is always a bit different depending on the type of business (B2B, B2C), industry, size etc.
General performance insights (e.g. purchase behaviour by demographic, location)
Marketing channel performance analysis
Google Search Audit
Social media ads audit
UX review and mystery shopping insights
Share of Voice analysis
Data sources: Answers to the questionnaire, interviews, Google Analytics, Mailchimp, Google Ads, Facebook/Instagram, CRM. Data sources will be confirmed before the assessment starts.
How we work
what. drives us
How we work
what. drives us
“Facts and data speaks for themselves. We start our collaboration by understanding your performance and aligning on the ‘go to market’ strategy.
Our assessment is offered at a 50% discount and is a perfect chemistry check that translates directly into the launch of your growth programme.”
We’re a startup. Can we afford you?
It depends. We are always interested in working on ventures with high growth potential and fearless founders who are ready to hustle. Your product’s potential and your determination are important factors we consider when qualifying opportunities. Your initial budget is secondary.
Who works on the assessment?
The assessment is delivered by one of the growth hacking specialists and founding partners at what.digital – Luke Szkudlarek. Luke specialises in growth strategies for new and modern companies (link to profile). A team of channel specialists will contribute their sections to create a comprehensive strategy with a detailed plans for each channel.
What are your example assessment clients?
We’ve conducted assessments for a number of high profile companies in Switzerland and abroad. Due to the sensitive nature of these assessment we’re not allowed to share their names publicly. Please contact us if you’d like to talk to some of our customers or see some of the previous case studies.
Aligned with the lean startup methodology
Once we validate your product as an optimal market fit, we can go to market using:
- A lean and iterative approach
- A strategy tuned to your financing stage
- Data-driven decisions, always