What’s included in the assssment
Our onboarding process takes clients through the questionnaire, interviews and data exchange. This way we have a complete access to the most important information. Thanks to the data access we avoid using opinions and we can back-up our recommendations with facts & figures.
Following a detailed analysis we provide data driven insights and recommendations. The report is focused on actions, media plan and channel strategies that can be implemented immediately after the alignment workshop.
Action plan to achieve your goals with a list of specific activities organised with a timeline. The roadmap helps us align on what we do, when and assigns ownership of each activity. The roadmaps are fine tuned during the alignment workshop.
We meet for 2 – 3hrs to present the overall go to market strategy, key insights, the roadmap and answer any open questions. The goal of the workshop is to align on the roadmap and the growth strategy approach. It’s also a solid base to provide a detailed and specific offer with a list of deliverables.
We swiftly transition from the workshop to doing – starting with the full onboarding and the implementation of the fundamental work & ‘low hanging fruit’ recommendations.
The exact scope of the assessment is always a bit different depending on the type of business (B2B, B2C), industry, size etc.
General performance insights (e.g. purchase behaviour by demographic, location)
Marketing channel performance analysis
Google Search Audit
Social media ads audit
UX review and mystery shopping insights
Share of Voice analysis
Data sources: Answers to the questionnaire, interviews, Google Analytics, Mailchimp, Google Ads, Facebook/Instagram, CRM. Data sources will be confirmed before the assessment starts.
what. drives us
It depends. We are always interested in working on ventures with high growth potential and fearless founders who are ready to hustle. Your product’s potential and your determination are important factors we consider when qualifying opportunities. Your initial budget is secondary.
The assessment is delivered by one of the growth hacking specialists and founding partners at what.digital – Luke Szkudlarek. Luke specialises in growth strategies for new and modern companies (link to profile). A team of channel specialists will contribute their sections to create a comprehensive strategy with a detailed plans for each channel.
We’ve conducted assessments for a number of high profile companies in Switzerland and abroad. Due to the sensitive nature of these assessment we’re not allowed to share their names publicly. Please contact us if you’d like to talk to some of our customers or see some of the previous case studies.
Aligned with the lean startup methodology
Once we validate your product as an optimal market fit, we can go to market using:
- A lean and iterative approach
- A strategy tuned to your financing stage
- Data-driven decisions, always