overview

About Luke

Luke is an innovative capitalist the mastermind responsible for leading what. to the forefront of growth hacking and go-to market strategy. Developing and monetising web platforms since the internet’s early years, today, he sets the tone for the team by applying the latest insights to achieve outstanding outcomes for every client.

His experience, profound insight, and market perception give him a unique advantage, allowing him to easily identify businesses with growth potential. Luke loves nothing more than harnessing the untapped potential of challenger brands to dethrone obsolete, stagnant leadership.

For nearly 20-years, Luke has had a hands-on role in the digital sphere of countless corporations, startups, and SMEs. He uses his outstanding record of experience to regularly contribute to the industry as a speaker, coach, and contributor, addressing growth hacking, go-to-market strategies and crypto.

Luke is also the co-founder and lead organizer of Switzerland’s first Growth Hacking group which is gaining traction, regularly gathering up and coming startups and successful growth hackers.

Together with the team, Luke goes above and beyond to engineer new growth concepts through hands-on research, analysis, and constant experiments.

 

  • Develops growth and go-to market strategies
  • Leads by example, creating environments where people reach their potential
  • Supports the startup community in Switzerland, contributing to its development and establishing strong international connections
  • Launches crypto & NFT activation programs for new and existing brands
  • Acquisition scout for digital and marketing agencies
1
To grow what. by the success of our clients
2
To make what. a semi-autonomous organisation, providing entrepreneurial opportunities
3
To experiment and invent new growth hacks
4
To publish regularly
5
To become the no #1 place for web3 and NFT activations for brands

Experience & Education

01
University

MSc in Business Computing & Economics from the University of Economics. Poznan, Poland

02
SEO Expert

Strong fundamental knowledge thanks to web development experience and starting with UK’s first SEO agency

03
Master Manager

Managed a £5M digital marketing budget in 80+ countries at HSBC

04
Crypto

In crypto since 2016 – developed strong community connections and knowledge of blockchain, DAO and web3

blog

Articles
by Luke

NFTs

A beginner’s guide to NFTs for brands

Read more
Announcements

Bessere Marketing-Automatisierung mit bexio und Pipedrive – what. veröffentlicht eine Integrations App

Read more
Announcements

Better Marketing automation with Bexio and Pipedrive – what. launches connector app

Read more