Design and develop your online presence

Take advantage of our combined knowledge of web development, UX design, SEO, analytics and growth hacking to create a modern, tailor-made and beautiful website.

Businesses with existing websites will be assessed to ensure data and insights are collected to improve on what’s already there. What’s more we’ll migrate your existing online assets to secure your SEO visibility.

Our lean method ensures we work in design and development iterations and the website continues to evolve, even after the launch.

WordPress vs. Django CMS

Django CMS as Enterprise Content Management System

Django and its CMS module is our preferred solution for modern, cost-efficient and enterprise-ready CMS needs. A highlight of Django CMS is its frontend editing, which means that editing page content couldn’t be easier. Django CMS can also be easily integrated with custom application logic – this unique capability makes it one of the most versatile systems on the market.

Bespoke website design with WordPress

WordPress is the most popular open source Content Management Systems (CMS). Our specialist team knows WordPress inside out and we can build the most challenging frontend animations and experiences. We also decided to use WordPress for our own website because it fits the size of our business, content led marketing and ease of editing by many team members.


Your website relaunch roadmap

Our “proven website relaunch process” takes you safely from the beginning to the end.

  • Website Assessment & Strategy – Based on our briefing questionnaire and data we review your existing website and online assets to develop a bespoke launch strategy, including user journeys, integrations, content roadmap, feature recommendations etc.

  • Website Concept – We develop content architecture and layouts. We take care of the content creation or support you in doing so. Sketches, so-called wireframes, are created as deliverables. Additionally, our online-marketing/ SEO team is available to support you on further optimisations.

  • UX & Creative Design – Our design team creates pixel-perfect designs that combine functionality and aesthetics.

  • Technical Implementation – sprint-based web development brings agility and full transparency into the development phase.

  • Content Management & Migration – After completion of the implementation, the technical team hands over the content to the content management team, which will implement the content.

  • Go-Live – To ensure a smooth go-live, we do testing and QA.

  • Continuous Development – We support you in the long term to develop your new website and find answers to trends and changing market requirements.

what.’s special


Experienced developers. Expertise in Python, Laravel, PHP and Angular.


Lean method. Lean resourcing model empowers continuous improved performance.


Swiss-based. High quality, product service and Swiss customer interface.


All in one. Concept, content management to design, development, and growth hacking.

“Django CMS offers a modern and technologically sound solution for any website needs. Websites are the heart of businesses. We don’t just build the website, but accelerate business transformation and company growth. “


Mario Colombo,

Founding Partner

about us

How what. works

Here are some of our ground rules and values that help us constantly deliver.
Strategic Process

Workflow management and communication tools streamline the process, connecting you to your project and the what. team at all times.

Continuous Improvements

Gain focus and clarity of direction, knowing what.’s constantly pursuing excellence, fine-tuning our approach for increased productivity that produces results.

Redefining what.’s possible
  • Our values are more than words. They’re a manifesto and set of principles aligning us with the types of clients we can grow with, creating extraordinary businesses and redefining success.