what. becomes the largest Swiss Shopify agency. Learn more.


Create an Online Store that Stands Out

From initial concept to conversion optimization and connection to your fulfillment center, we help you develop and grow your Shopify store.

Key benefits

Why Shopify?


No coding required

Can be quickly launched without high development costs. Its user-friendly interface makes your store easy to use and manage.


Fast, secure & always up-to-date

Your store will always be up to date and secure, because Shopify takes care of maintenance and updates.


Cost efficient

Shopify is designed for growth, allowing you to scale your business seamlessly. This saves your costs without performance tradeoffs.


Plug & play app store

Features a broad and self-expanding ecosystems of apps and integrations, all available through an easy, click-and-connect interface.



Unlike with other e-commerce platforms, your store is automatically updated, saving you significant costs on manual upgrades and maintenance.

Our offering

what. can we do for you?

Store Setup & Customization

Create an engaging shopping experience

Unlock the full potential of your online store with a tailored setup and personalized customization that aligns perfectly with your brand and business objectives.

Our services include:

  • Domain connection and launch preparation
  • System configuration that matches your visual identity
  • Theme customization, including custom layouts, color schemes, and font adjustments
  • App and interface integration to extend the functionality of your store and ensure your store remains fast and secure
  • Special feature integrations, such as reseller prices and logins, multi-language support, cross and upsell options
  • ERP integration
  • Shopify aministrator trainings

App Integration


Performance Optimization

Sales Growth

About our approach

How we work

About our approach

How we work

With a decade of Shopify experience and hundreds of e-stores built, we deliver a proven formula for e-commerce success. Our approach combines advanced technical skills with efficient methodologies, all reinforced by Swiss precision. We tailor every solution to our clients’ needs, ensuring it becomes the backbone of their e-commerce success.

Jörn Fischer
Head of Shopify

what.’s special


Experienced developers

can handle it all,  crafting bespoke private apps, implementing robust public applications or utilizing webhooks for seamless order transfers.


Lean resourcing model

improves performance continuously, delivers faster results, and reduces costs.


Swiss quality assurance

to demonstrate our commitment to delivering high-quality products and services, complemented by a local point of contact.


End-to-end service offering

includes everything from concept  to design, development, and growth hacking, ensuring a holistic approach to your project.

Our services

Develop your business with what. website development & design

Frontend development
Responsive and browser-/ device-compatible web frontend applications with backend integrations.
Community building
Monitoring of the YouTube, Facebook, Twitter, LinkedIn and Instagram social accounts.
Blockchain solution
Building blockchain projects with distributed apps (dapps) and backend integrations on Ethereum others networks.
UX & UI Design
Designing the user experience of the digital product and website.
Guiding you through the process from defining the scope of the product, while keeping features minimal so it can released quickly.
Lean brand development
Creating corporate brand identity by deciding colours, typography and application following the branding guidelines.
Building clickable prototypes, help testing them with users and start the design approach.
Product validation
Validating your product using a quantitive and qualitive step-by-step process.
Digital project management
Managing digital projects from concept to execution using a SCRUM-based approach.
Digital marketing audit
Assessment of current brand positioning and guidance on future marketing strategies.
Web & analytics reporting
Powerful web and app analytics including Google Analytics, Tag Manager and Data Studio.
CMS website development
Relaunching customised websites that are responsive and aesthetically pleasing.
Page speed optimisation
Faster page loading times to improve overall performance of the website.
Mobile app development
Native app development from product validation to app store launch.
Web development
Scalable and performant web applications that are user-friendly for your customers.
Google Ads
Lean and semi-automated set up and management of paid ads.
LinkedIn ads
Effective lead generation campaigns for businesses on the largest professional network.
Facebook ads
Creative production and performance optimisation to reach prospects on Facebook & Instagram.
Marketing automation
Data-driven and rules based automation concepts and implementation.
Influencer marketing
Content and campaign collaborations with our known or new influencers, both local and international.
SEO & content marketing
Technical and content optimisation for maximum visibility on search engines.

Shopify FAQ

Why is Shopify the right solution for me?

With Shopify powering over 5.6 million online stores as of 2023, its extensive global reach and substantial market share highlight its effectiveness as an e-commerce platform.

Moreover, it stands out in the e-commerce platform landscape primarily due to its user-friendly design and robust, cloud-based infrastructure, which eliminates the need for manual upgrades and technical maintenance. This ensures that all users benefit from real-time updates and new features without any effort on their part.

The platform’s ease of use is further enhanced by its intuitive interface, which requires no coding skills, allowing users to set up, customize, and manage their online stores with ease. These features collectively make Shopify a highly accessible and efficient choice for entrepreneurs and established businesses alike, looking to capitalize on the digital marketplace without the complexities often associated with online store management.

Why should I work with what.?

Can I use Shopify with my existing website?

Which interfaces do you support?

Can I migrate my store from Magento, PrestaShop, WooCommerce, Shopware, or Oxid to Shopify?