Fabrice Haenni
We transform Swiss SMEs into
AI-enabled businesses.
We consult and own
the implementation.
Too many plans never make it past the slide deck. We set the direction and own the execution — so things actually get done.
SMEs that don’t modernise and integrate AI will lose relevance
Yet many SMEs struggle with:
- Multiple disconnected tools
- Legacy software
- AI noise & confusion
- Marketing & sales bottlenecks
Resulting in:
- High marketing & sales costs
- Stagnating revenue & leads
- Slow progress
- Uncertainty and lack of direction
“AI doesn't fix a chaotic process — it runs the chaos faster and at a much larger scale. AI works best when structures are strong. We help clients fix the fundamentals and then apply AI to multiply the impact.”
Luke Szkudlarek
Founder, Growth Strategy at what. AG
We design and build
AI-enabled workflows.
Four areas. One way transformation the organisation
-
Business operations
Run your operations faster and leaner – powered by automation and AI
-
Web Experience
Turn your website into a business tool that drives leads and sales – connected to your systems
-
Marketing & Sales
Re-think & build a marketing system that drives consistent growth and sales
-
Ecommerce
Build an ecommerce setup that works with your operations – fully connected to your systems ERP, PIM, CRM, automation and AI agents
HOW WE WORK
A clear path from clarity to compounding business performance
Every engagement begins with understanding of what’s actually slowing the business down. We understand then we build, fine tune and iterate as it scales.
1
Discovery
- Data driven, expert & AI-assisted audit focused on the bottlenecks
- Infrastructure & systems
- Workflows and processes
- Technology and tools
- Marketing, sales & business operations
- Brand, marketing and positioning
Outcome: Documentation, prioritised roadmap & pilot design.
Our promise: 50% Co-investment for no-risk & high clarity
2
Design & build
Example pilots
- AI-assisted campaigning, including content production & distribution workflow
- AI-powered platform & legacy modernisation
- Automated customer onboarding
- UX & journey optimisation
- Modernised web platforms
- Updated digital touchpoints
- Redesigned, automated systems & processes
Outcome: Modernised core. Higher productivity, better performance & new opportunities.
Immediate results and a pilot programs over 3-6 months.
3
Optimise & scale
- Collect data & insights to define next iterations
- Performance & workflow monitoring
- AI-supported optimisation
Scaling what works
Outcome: Extending and growing as the business does.
AI where it helps
We apply AI where it cuts time, raises quality, and compounds over every project.
Applying AI by default in our delivery processes at what.
- Faster analysis and insight generation
- Higher quality assurance
- Shorter iteration cycles
- Leaner execution without compromising craft
Unleashing AI Inside Your Organisation
- Your custom AI agents
- AI assisted processes
- Creating foundations and insights for more
- Cultural and mindset shift unlocking new opportunities
Team
Humans where it matters.
Zurich HQ. Swiss values. Hybrid delivery model. 50+ specialists.
The consultancy that implements – we own the delivery A-Z.
Testimonials
Here’s what our clients say
