We went shopping again. We bought Pulsify Innovation Consultancy and its client portfolio, a respected local marketing & Web3 consultancy. With this move, we've bridged European and Middle Eastern SMEs, fostering innovation and global growth opportunities.

We’ve acquired the Shopify portfolio and assets of eCommercify AB, establishing what. as the largest Shopify agency in Switzerland. This strategic move brings Jörn Fischer and his experienced team on board, enhancing our ability to deliver innovative e-commerce solutions and transform the Swiss e-commerce market.

NFTs serve as a unique digital asset that represents ownership of a particular item. These items can range from art, music, videos, and even tweets. The uniqueness of NFTs makes them highly valuable and attractive to collectors and investors alike. However, launching an NFT project is not as easy as it might seem. There are […]

TL;DR • NFTs are unique digital assets stored on the blockchain. • Minting your own NFTs gives you complete control and ownership over the asset. • Decentralised storage is more secure than centralised storage for NFTs and metadata. • Metadata provides additional information and context about the NFT. • NFT launchpads help creators launch and […]

When your eCommerce brand outgrows standard platforms, the challenges multiply—higher transaction volumes, international storefronts, and complex workflows. Enter Shopify Plus, the powerhouse designed specifically for businesses ready to scale. But is the upgrade worth it for you? Find your answer in this article.

BigCommerce, Shopify, and WooCommerce are the three most popular eCommerce platforms in the world.  In this guide, we break down how they compare across the key features that are the most important to e-commerce businesses.

When deciding on how to launch a new product or enter a new market, startups tend to adopt either the more traditional, resource-intensive strategy, or the sales-led strategy. There is, however, a third way where the product itself becomes the main sales and marketing tool. What is the right go-to-market strategy for a startup?  Most […]

Discover how Google's AI Overviews are transforming search results and what it means for your SEO strategy. From understanding the nuances of AI-generated content to optimizing for Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), our guide delves into actionable strategies to maximize your visibility and drive organic growth.

With the arrival of GA4 due to the end of data collection by Universal Analytics (UA) on 1st July 2023, it is necessary to prepare your new GA4 environment and put in place all the required solutions to continue to collect reliable data in order to continue to make good marketing and operational decisions. This […]

Adobe Commerce and Shopify Plus are two industry leaders, but they take very different approaches. In this in-depth comparison, we break down their key differences to help you decide which platform is the right for you.

In this comprehensive guide, we highlight three compelling reasons why WordPress stands out as the superior choice for business websites. From advanced security measures to unparalleled user-friendliness, each point underscores the transformative impact that WordPress can have on your digital strategy, and why you should consider migrating your website from Joomla to WordPress. 1. Unmatched […]