When deciding on how to launch a new product or enter a new market, startups tend to adopt either the more traditional, resource-intensive strategy, or the sales-led strategy. There is, however, a third way where the product itself becomes the main sales and marketing tool. What is the right go-to-market strategy for a startup?  Most […]

TL;DR • NFTs are unique digital assets stored on the blockchain. • Minting your own NFTs gives you complete control and ownership over the asset. • Decentralised storage is more secure than centralised storage for NFTs and metadata. • Metadata provides additional information and context about the NFT. • NFT launchpads help creators launch and […]

Decentralised science also known as DeSci refers to a niche movement to disrupt the way the scientific research is conducted. By combining the collective intelligence of researchers around the world with the power of blockchain and decentralised science we reach the potential to revolutionise the scientific research landscape.  However, this intersection also poses several risks, […]

TL;DR • NFTs are digital assets that use blockchain technology to verify ownership and authenticity, making them unique and valuable assets. • NFT art is a new form of digital art that is created, stored, and sold using blockchain technology. • NFTs are changing the way that art is bought and sold, offering new revenue […]