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E-commerce
Shopware to Shopify Migration: The Complete Guide 2025
Migrating from Shopware to Shopify follows a proven five-phase process with clear cost factors between CHF 5,000-25,000. Swiss merchants particularly benefit from eliminated maintenance costs, stable performance, and native multi-market functionality. Success depends on clean data mapping and professional SEO redirects.
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Web Development
Payload CMS: The Future-Proof Solution for Websites in 2025
Payload CMS is revolutionizing content management in 2025 with cutting-edge Node.js and React technology. While older platforms like Django CMS fall behind, Payload offers the perfect combination of developer-friendliness and performance. Discover why this headless and open-source CMS is becoming the future-proof solution for modern websites.
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E-commerce
The 3 Best Shopify Apps to Boost Your Conversion Rate
Poor conversion rate despite high traffic? These three proven Shopify apps uncover hidden conversion killers and measurably boost your conversion rate – no coding required. LogRocket, CustomFit.ai, and CRO Guru turn more visitors into paying customers.
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E-commerce
Shopify Plus Checkout Extensibility: Possibilities & Examples
Shopify Plus Checkout Extensibility revolutionizes your checkout process with additional fields, context-dependent functions, and regional payment method restrictions. This modern solution makes your Swiss e-commerce shop more flexible and future-proof. Find out now how you can gain maximum control over your customer experience without expensive apps.
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Announcements
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Announcements
what. Expands to the United Arab Emirates
We went shopping again. We bought Pulsify Innovation Consultancy and its client portfolio, a respected local marketing & Web3 consultancy. With this move, we've bridged European and Middle Eastern SMEs, fostering innovation and global growth opportunities.
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Announcements
what. becomes the Largest Swiss Shopify Agency by Acquiring eCommercify’s Portfolio and Assets
We’ve acquired the Shopify portfolio and assets of eCommercify AB, establishing what. as the largest Shopify agency in Switzerland. This strategic move brings Jörn Fischer and his experienced team on board, enhancing our ability to deliver innovative e-commerce solutions and transform the Swiss e-commerce market.
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Crypto
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Crypto
The Pitfalls of Launching NFTs: What You Need to Avoid
NFTs serve as a unique digital asset that represents ownership of a particular item. These items can range from art, music, videos, and even tweets. The uniqueness of NFTs makes them highly valuable and attractive to collectors and investors alike. However, launching an NFT project is not as easy as it might seem. There are […]
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Crypto
How are NFT Launchpads Solving the Issues with Ownership around NFT Marketplaces
TL;DR • NFTs are unique digital assets stored on the blockchain. • Minting your own NFTs gives you complete control and ownership over the asset. • Decentralised storage is more secure than centralised storage for NFTs and metadata. • Metadata provides additional information and context about the NFT. • NFT launchpads help creators launch and […]
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E-commerce
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E-commerce
Shopware to Shopify Migration: The Complete Guide 2025
Migrating from Shopware to Shopify follows a proven five-phase process with clear cost factors between CHF 5,000-25,000. Swiss merchants particularly benefit from eliminated maintenance costs, stable performance, and native multi-market functionality. Success depends on clean data mapping and professional SEO redirects.
Read more
E-commerce
The 3 Best Shopify Apps to Boost Your Conversion Rate
Poor conversion rate despite high traffic? These three proven Shopify apps uncover hidden conversion killers and measurably boost your conversion rate – no coding required. LogRocket, CustomFit.ai, and CRO Guru turn more visitors into paying customers.
Read more
Events
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Growth Hacking
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Growth Hacking
Product Led Growth as the Go-To-Market strategy
When deciding on how to launch a new product or enter a new market, startups tend to adopt either the more traditional, resource-intensive strategy, or the sales-led strategy. There is, however, a third way where the product itself becomes the main sales and marketing tool. What is the right go-to-market strategy for a startup? Most […]
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Growth Hacking
How to generate leads on Facebook? Easy step by step guide to create a simple Lead Form to skyrocket your startup lead nurturing
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SEO
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SEO
Guidebook: How to Prepare for Google’s AI Overviews
Discover how Google's AI Overviews are transforming search results and what it means for your SEO strategy. From understanding the nuances of AI-generated content to optimizing for Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), our guide delves into actionable strategies to maximize your visibility and drive organic growth.
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SEO
Improve SEO on Shopify – E-commerce SEO
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Social Media
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Tracking
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Uncategorized
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Web Development
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Web Development
Payload CMS: The Future-Proof Solution for Websites in 2025
Payload CMS is revolutionizing content management in 2025 with cutting-edge Node.js and React technology. While older platforms like Django CMS fall behind, Payload offers the perfect combination of developer-friendliness and performance. Discover why this headless and open-source CMS is becoming the future-proof solution for modern websites.
Read more
Web Development
How we supercharged our WordPress coding with AI
We've cracked the code on AI-assisted WordPress development, cutting our coding time by 30% while maintaining full control over quality and architecture. Through years of experimentation with tools like Claude 4 Sonnet and Cursor editor, we've discovered the sweet spot where AI becomes a powerful teammate rather than a replacement.
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