Revolutionising the gaming industry using NFTs

The gaming industry has seen a significant shift in recent years with the rise of Non-Fungible Tokens (NFTs). These unique digital assets, built on blockchain technology, have the potential to revolutionize the way we think about in-game items, collectibles, and virtual goods. One of the biggest challenges in the gaming industry has always been the […]
3 months ago
By Liwaa
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what. AG Expands: Acquires OneByte AG, boosting WordPress and Shopify Expertise

We are happy to announce that we acquired Onebyte AG in order to further scale our WordPress and Shopify portfolio of clients. The original co-founder of Onebyte AG Stefan Bommeli will join the management team at what. AG as Partner and take the lead of the newly created business unit. This move further boosts the […]

Extended Management Team Takes the Helm at what. Zurich’s Premier Growth and Product Development Firm

what. is entering another growth phase to further scale its client portfolio and team. We are excited to announce our new management team, marking a significant chapter in the company’s journey. We welcome fresh leadership, setting the stage for continued growth. With the promotion of Leandra Waeber and Pascal Schmid, the management team is growing […]

The Pitfalls of Launching NFTs: What You Need to Avoid

NFTs serve as a unique digital asset that represents ownership of a particular item. These items can range from art, music, videos, and even tweets. The uniqueness of NFTs makes them highly valuable and attractive to collectors and investors alike. However, launching an NFT project is not as easy as it might seem. There are […]
Growth Hacking

Product Led Growth as the Go-To-Market strategy 

When deciding on how to launch a new product or enter a new market, startups tend to adopt either the more traditional, resource-intensive strategy, or the sales-led strategy. There is, however, a third way where the product itself becomes the main sales and marketing tool. What is the right go-to-market strategy for a startup?  Most […]