Latest
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E-commerce
PrestaShop to Shopify Migration for Swiss Merchants: Data, Tools, ROI
Migrating from PrestaShop to Shopify is impactful – but only if timing and execution are right. PrestaShop's open-source flexibility has a hidden cost: every patch, module conflict, and server update drains your team. This guide covers what's specific to this migration: from restructuring catalogues to configuring Swiss VAT and TWINT.
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E-commerce
Odoo to Shopify Migration: What Makes It Different
Migrating from Odoo to Shopify isn't switching platforms – it's extracting your storefront from a full ERP. From variant mismatches to pricelist logic with no Shopify equivalent, most guides skip the real challenges. Discover what transfers cleanly, what needs rebuilding, and whether a hybrid setup is the smarter path for your business.
Read more
Artificial Intelligence
Data Privacy & Security for AI Systems and Agents
As AI enters daily Swiss business operations, data privacy has become critical – and many SMEs aren't prepared. Unlike traditional software, AI agents interact with data dynamically and act across connected platforms. Without the right safeguards, sensitive data gets exposed unpredictably. Here's what every Swiss SME needs to know.
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Tools Integration
Building an Amnis-Xero Integration: A Technical Deep Dive
Amnis and Xero are powerful tools – but there's no native way to connect them. We built a production-grade integration using AI automation to accelerate API mapping, cutting days of work down to hours. The result: clients save up to 10 hours per week, with reconciliation errors dropping to near zero.
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Announcements
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Announcements
what. AG Becomes Official Mailchimp Pro Partner
what. AG is now an official Mailchimp Pro Partner – Switzerland's certified experts in Mailchimp email marketing automation, advanced segmentation, and personalised customer journeys. This isn't just a credential; it's proof that what. has the platform depth to turn email into a real growth engine. Find out what certified Mailchimp expertise can do for your organisation.
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Announcements
Digital Accessibility: WCAG 2.1 AA Compliance Audit & Implementation
As of 28 June 2025, the European Accessibility Act (EAA) has required digital services to comply with WCAG 2.1 AA, including services provided by companies outside the EU. An early WCAG audit mitigates the risk of fines, legal claims, and reputational damage. What is the WCAG 2.1 AA standard? The WCAG 2.1 AA guidelines (Web […]
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Artificial Intelligence
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Artificial Intelligence
Data Privacy & Security for AI Systems and Agents
As AI enters daily Swiss business operations, data privacy has become critical – and many SMEs aren't prepared. Unlike traditional software, AI agents interact with data dynamically and act across connected platforms. Without the right safeguards, sensitive data gets exposed unpredictably. Here's what every Swiss SME needs to know.
Read more
Artificial Intelligence
Before You Touch AI, Fix Your Workflows First
Most Swiss SMEs don't need AI yet – they need to fix what's already broken. Redundant admin work, disconnected systems, and manual workarounds are draining more time and money than any AI tool could recover. Before chasing transformation, the real win is already sitting in your back office.
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Crypto
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Crypto
The Tokenization Era: Why Real-World Assets Are Driving the Next Crypto Cycle
Real-world asset tokenization is reshaping the future of finance, and the biggest institutions in the world are already taking notice. From tokenized real estate in Dubai to BlackRock exploring blockchain-based funds, the shift from speculative crypto to on-chain economic infrastructure is accelerating fast. With an estimated $16 trillion in tokenized assets projected by 2030, the next major crypto cycle may already be underway.
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Crypto
How Web3 Builders Are Preparing for 2026 Without the Noise
Web3 is often judged through market activity, yet markets are a weak signal for long term progress. Prices and narratives react quickly. Infrastructure and products do not. This mismatch creates the impression that development slows when attention fades. In practice, many of the most important layers of Web3 are built during periods of low visibility. […]
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Django CMS
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Django CMS
How Has Django CMS Evolved in Recent Years?
Django CMS has made real progress in recent years – but the gap between where it stands and what modern CMS platforms offer is growing harder to ignore. From aging plugins to painful upgrade cycles, the platform is struggling to keep pace with today's API-first, headless-first expectations. If you're still running on Django CMS, the real question isn't whether it's evolved – it's whether it's evolved enough for what comes next.
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Django CMS
Why Upgrading Django CMS Is So Complex (and How to Avoid the Pain)
Upgrading Django CMS often becomes a costly nightmare due to outdated plugins, compatibility issues, and mounting security risks that accumulate over time. Many businesses postpone upgrades because the process feels too risky or expensive, but delaying only makes technical debt worse. This article explains why Django CMS upgrades are so challenging and shows how migrating to a modern, headless CMS like Payload can help you avoid these common pitfalls entirely.
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E-commerce
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E-commerce
PrestaShop to Shopify Migration for Swiss Merchants: Data, Tools, ROI
Migrating from PrestaShop to Shopify is impactful – but only if timing and execution are right. PrestaShop's open-source flexibility has a hidden cost: every patch, module conflict, and server update drains your team. This guide covers what's specific to this migration: from restructuring catalogues to configuring Swiss VAT and TWINT.
Read more
E-commerce
Odoo to Shopify Migration: What Makes It Different
Migrating from Odoo to Shopify isn't switching platforms – it's extracting your storefront from a full ERP. From variant mismatches to pricelist logic with no Shopify equivalent, most guides skip the real challenges. Discover what transfers cleanly, what needs rebuilding, and whether a hybrid setup is the smarter path for your business.
Read more
Events
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Growth Hacking
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Announcements
what. AG Becomes Official Mailchimp Pro Partner
what. AG is now an official Mailchimp Pro Partner – Switzerland's certified experts in Mailchimp email marketing automation, advanced segmentation, and personalised customer journeys. This isn't just a credential; it's proof that what. has the platform depth to turn email into a real growth engine. Find out what certified Mailchimp expertise can do for your organisation.
Read more
Growth Hacking
Product Led Growth as the Go-To-Market strategy
When deciding on how to launch a new product or enter a new market, startups tend to adopt either the more traditional, resource-intensive strategy, or the sales-led strategy. There is, however, a third way where the product itself becomes the main sales and marketing tool. What is the right go-to-market strategy for a startup? Most […]
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Payload CMS
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E-commerce
E-Commerce and CMS Migration for BMW Classic
Migrating a 40,000-part motorcycle catalog for BMW Classic meant one thing above all: don't break what already works. We built a modern custom storefront and integrated Payload CMS – without replacing the legacy system in one risky move. The result? A globally shipping parts shop that's finally discoverable, fast, and editorially independent.
Read more
Payload CMS
Payload CMS: A Central Hub for Company Processes
Most SMEs don't lack software – they lack systems that talk to each other. Payload CMS goes beyond blogging, acting as a central hub connecting content, customers, and processes in one flexible platform. Managing leads, projects, or product data: a CMS migration to Payload could be the pragmatic fix your business needs.
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Project Cases
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E-commerce
E-Commerce and CMS Migration for BMW Classic
Migrating a 40,000-part motorcycle catalog for BMW Classic meant one thing above all: don't break what already works. We built a modern custom storefront and integrated Payload CMS – without replacing the legacy system in one risky move. The result? A globally shipping parts shop that's finally discoverable, fast, and editorially independent.
Read more
E-commerce
Shopify ↔ SAP S/4 HANA Integration: What We Learned Building a Custom ERP Connector
Connecting Shopify to SAP S/4HANA is rarely straightforward – building a custom connector taught us where the complexity hides. From file enrichment to buy-on-account payment flows, the real work lives in the gaps between two fundamentally different data models. Here's an honest account of what we built, what slowed us down, and what we'd do differently on any Shopify ERP integration.
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SEO
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Artificial Intelligence
Guidebook: How to Prepare for Google’s AI Overviews
Discover how Google's AI Overviews are transforming search results and what it means for your SEO strategy. From understanding the nuances of AI-generated content to optimizing for Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), our guide delves into actionable strategies to maximize your visibility and drive organic growth.
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Growth Hacking
Improve SEO on Shopify – E-commerce SEO
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Shopify
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E-commerce
PrestaShop to Shopify Migration for Swiss Merchants: Data, Tools, ROI
Migrating from PrestaShop to Shopify is impactful – but only if timing and execution are right. PrestaShop's open-source flexibility has a hidden cost: every patch, module conflict, and server update drains your team. This guide covers what's specific to this migration: from restructuring catalogues to configuring Swiss VAT and TWINT.
Read more
E-commerce
Odoo to Shopify Migration: What Makes It Different
Migrating from Odoo to Shopify isn't switching platforms – it's extracting your storefront from a full ERP. From variant mismatches to pricelist logic with no Shopify equivalent, most guides skip the real challenges. Discover what transfers cleanly, what needs rebuilding, and whether a hybrid setup is the smarter path for your business.
Read more
Social Media
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Tools Integration
see all
Tools Integration
Building an Amnis-Xero Integration: A Technical Deep Dive
Amnis and Xero are powerful tools – but there's no native way to connect them. We built a production-grade integration using AI automation to accelerate API mapping, cutting days of work down to hours. The result: clients save up to 10 hours per week, with reconciliation errors dropping to near zero.
Read more
E-commerce
Shopify ↔ SAP S/4 HANA Integration: What We Learned Building a Custom ERP Connector
Connecting Shopify to SAP S/4HANA is rarely straightforward – building a custom connector taught us where the complexity hides. From file enrichment to buy-on-account payment flows, the real work lives in the gaps between two fundamentally different data models. Here's an honest account of what we built, what slowed us down, and what we'd do differently on any Shopify ERP integration.
Read more
Web Development
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E-commerce
E-Commerce and CMS Migration for BMW Classic
Migrating a 40,000-part motorcycle catalog for BMW Classic meant one thing above all: don't break what already works. We built a modern custom storefront and integrated Payload CMS – without replacing the legacy system in one risky move. The result? A globally shipping parts shop that's finally discoverable, fast, and editorially independent.
Read more
Payload CMS
Payload CMS: A Central Hub for Company Processes
Most SMEs don't lack software – they lack systems that talk to each other. Payload CMS goes beyond blogging, acting as a central hub connecting content, customers, and processes in one flexible platform. Managing leads, projects, or product data: a CMS migration to Payload could be the pragmatic fix your business needs.
Read more
Web3
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Crypto
How Web3 Builders Are Preparing for 2026 Without the Noise
Web3 is often judged through market activity, yet markets are a weak signal for long term progress. Prices and narratives react quickly. Infrastructure and products do not. This mismatch creates the impression that development slows when attention fades. In practice, many of the most important layers of Web3 are built during periods of low visibility. […]
Read more
Artificial Intelligence
Web3 and AI in 2026: Why the GCC Is Defining the Operating Model Builders Need to Understand
2026 Is an Execution Year, Not an Experiment Web3 and artificial intelligence are entering a phase where experimentation gives way to execution. By 2026, most of the core technologies underpinning decentralised systems and advanced AI models will already exist. The differentiator will no longer be technical novelty, but the ability to deploy these systems within […]
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Wordpress
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Artificial Intelligence
DDEV Setup & AI-Powered Development Workflow for WordPress
Inconsistent environments, version mismatches, and slow onboarding are problems every WordPress developer knows. DDEV fixes this with a single config file that standardizes all environments automatically. Paired with AI, routine tasks run via plain-English prompts. The result: less setup, fewer interruptions, more time building.
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E-commerce
How to Sell on Your WordPress Website with Shopify
Want to finally sell on your WordPress website, but WooCommerce feels too complex? The official Shopify WordPress plugin makes it possible: transform your existing WordPress site into a high-converting online store in just a few hours – no rebuild required, with 17% higher conversion rates and Shopify's proven checkout security built right in.
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