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Artificial Intelligence
2026 Will Be the Year of Autonomous Workflows – Here’s Why
The convergence of AI integration, intelligent automation, and event-driven systems is transforming how businesses operate. By 2026, AI workflow automation will shift from isolated tasks to complete, self-optimizing processes that run autonomously. Companies implementing these technologies now will operate faster and smarter than competitors still relying on manual processes, gaining an advantage that compounds as autonomous workflows continuously learn and improve.
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Web Development
The Hidden Costs of Staying on Legacy CMS Platforms
Your outdated CMS is quietly bleeding money through emergency fixes, security patches, and lost opportunities that add up fast. What feels like playing it safe today could be costing you thousands in hidden technical debt, slower performance, and competitive disadvantage. Discover why businesses are ditching legacy platforms for modern solutions that actually save money and reduce headaches instead of creating them.
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Crypto
Builders and Innovators in the Crypto Space
Market cycles rise and fall, yet the same pattern continues. When prices decline, concerns suddenly increase. When prices grow, very few people stop to question why. This reactive mindset ignores the deeper reality of the crypto ecosystem. The real story of this industry is not told through daily charts but through the constant momentum of […]
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Artificial Intelligence
Top 10 Real-World Use Cases for AI Agents in Swiss SMEs
Swiss SMEs are discovering that AI agents offer far more than basic automation – they make intelligent decisions, adapt to complex situations, and handle multilingual operations across German, French, Italian, and English seamlessly. From automated compliance monitoring to smart inventory optimization, these AI-powered assistants are helping Swiss businesses cut costs, reduce manual workload, and compete more effectively despite high labour expenses and strict regulations.
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Announcements
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Announcements
what. Expands to the United Arab Emirates
We went shopping again. We bought Pulsify Innovation Consultancy and its client portfolio, a respected local marketing & Web3 consultancy. With this move, we've bridged European and Middle Eastern SMEs, fostering innovation and global growth opportunities.
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Announcements
what. becomes the Largest Swiss Shopify Agency by Acquiring eCommercify’s Portfolio and Assets
We’ve acquired the Shopify portfolio and assets of eCommercify AB, establishing what. as the largest Shopify agency in Switzerland. This strategic move brings Jörn Fischer and his experienced team on board, enhancing our ability to deliver innovative e-commerce solutions and transform the Swiss e-commerce market.
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Artificial Intelligence
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Artificial Intelligence
2026 Will Be the Year of Autonomous Workflows – Here’s Why
The convergence of AI integration, intelligent automation, and event-driven systems is transforming how businesses operate. By 2026, AI workflow automation will shift from isolated tasks to complete, self-optimizing processes that run autonomously. Companies implementing these technologies now will operate faster and smarter than competitors still relying on manual processes, gaining an advantage that compounds as autonomous workflows continuously learn and improve.
Read more
Artificial Intelligence
Top 10 Real-World Use Cases for AI Agents in Swiss SMEs
Swiss SMEs are discovering that AI agents offer far more than basic automation – they make intelligent decisions, adapt to complex situations, and handle multilingual operations across German, French, Italian, and English seamlessly. From automated compliance monitoring to smart inventory optimization, these AI-powered assistants are helping Swiss businesses cut costs, reduce manual workload, and compete more effectively despite high labour expenses and strict regulations.
Read more
Crypto
see all
Crypto
Builders and Innovators in the Crypto Space
Market cycles rise and fall, yet the same pattern continues. When prices decline, concerns suddenly increase. When prices grow, very few people stop to question why. This reactive mindset ignores the deeper reality of the crypto ecosystem. The real story of this industry is not told through daily charts but through the constant momentum of […]
Read more
Crypto
The Pitfalls of Launching NFTs: What You Need to Avoid
NFTs serve as a unique digital asset that represents ownership of a particular item. These items can range from art, music, videos, and even tweets. The uniqueness of NFTs makes them highly valuable and attractive to collectors and investors alike. However, launching an NFT project is not as easy as it might seem. There are […]
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E-commerce
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E-commerce
Shopify Checkout Extensibility – Technical Limits & Best Practices
Checkout Extensibility brings more stability and security – but also clear technical limitations. Learn which customizations are actually possible with Shopify Plus, where you'll need apps, and what pitfalls lurk in practice. With concrete insights from Swiss agency projects and tips for migrating from checkout.liquid.
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E-commerce
How to Sell on Your WordPress Website with Shopify
Want to finally sell on your WordPress website, but WooCommerce feels too complex? The official Shopify WordPress plugin makes it possible: transform your existing WordPress site into a high-converting online store in just a few hours – no rebuild required, with 17% higher conversion rates and Shopify's proven checkout security built right in.
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Events
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Growth Hacking
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Growth Hacking
Product Led Growth as the Go-To-Market strategy
When deciding on how to launch a new product or enter a new market, startups tend to adopt either the more traditional, resource-intensive strategy, or the sales-led strategy. There is, however, a third way where the product itself becomes the main sales and marketing tool. What is the right go-to-market strategy for a startup? Most […]
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Growth Hacking
How to generate leads on Facebook? Easy step by step guide to create a simple Lead Form to skyrocket your startup lead nurturing
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SEO
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SEO
Guidebook: How to Prepare for Google’s AI Overviews
Discover how Google's AI Overviews are transforming search results and what it means for your SEO strategy. From understanding the nuances of AI-generated content to optimizing for Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), our guide delves into actionable strategies to maximize your visibility and drive organic growth.
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SEO
Improve SEO on Shopify – E-commerce SEO
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Social Media
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Tracking
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Web Development
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Web Development
The Hidden Costs of Staying on Legacy CMS Platforms
Your outdated CMS is quietly bleeding money through emergency fixes, security patches, and lost opportunities that add up fast. What feels like playing it safe today could be costing you thousands in hidden technical debt, slower performance, and competitive disadvantage. Discover why businesses are ditching legacy platforms for modern solutions that actually save money and reduce headaches instead of creating them.
Read more
E-commerce
How to Sell on Your WordPress Website with Shopify
Want to finally sell on your WordPress website, but WooCommerce feels too complex? The official Shopify WordPress plugin makes it possible: transform your existing WordPress site into a high-converting online store in just a few hours – no rebuild required, with 17% higher conversion rates and Shopify's proven checkout security built right in.
Read more