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E-commerce
Shopware vs Shopify: Which Platform Wins on Customisation, Scale & Speed?
Shopify is a fully hosted e-commerce platform known for its ease of use, fast setup, and large app ecosystem. It powers over 4.8 million live websites and holds around 10% of e-commerce platform market. Shopware is a modular, open-source platform built for flexibility and deep customisation. It powers around 50,000 live stores and holds just 0.1% of the global market—though it’s popular in German-speaking […]
E-commerce
How much do Shopify agencies charge in Switzerland?
How much should a Shopify store really cost in Switzerland? From DIY setups under CHF 1,000 to fully integrated e-commerce platforms over CHF 100,000, we break down what you get at each price point—and when it makes sense to invest in a Shopify agency.
E-commerce
Odoo vs Shopify: Features, Costs, and Which One to Choose
Choosing between the two comes down to your priorities. Odoo is a good option for businesses that need a fully integrated ERP with e-commerce capabilities. Shopify, on the other hand, is an ideal choice those who prioritise a flexible, easy to use and scalable e-commerce store that connects with third-party tools. Below, we compare both platforms in […]
E-commerce
BigCommerce vs Shopify: Which is Best for Your Business?
Choosing between BigCommerce and Shopify is a common decision for eCommerce businesses. Both platforms dominate the market for good reason, but they cater to different types of online sellers.
Announcements
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Announcements
what. Expands to the United Arab Emirates
We went shopping again. We bought Pulsify Innovation Consultancy and its client portfolio, a respected local marketing & Web3 consultancy. With this move, we've bridged European and Middle Eastern SMEs, fostering innovation and global growth opportunities.
Announcements
what. becomes the Largest Swiss Shopify Agency by Acquiring eCommercify’s Portfolio and Assets
We’ve acquired the Shopify portfolio and assets of eCommercify AB, establishing what. as the largest Shopify agency in Switzerland. This strategic move brings Jörn Fischer and his experienced team on board, enhancing our ability to deliver innovative e-commerce solutions and transform the Swiss e-commerce market.
Crypto
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Crypto
The Pitfalls of Launching NFTs: What You Need to Avoid
NFTs serve as a unique digital asset that represents ownership of a particular item. These items can range from art, music, videos, and even tweets. The uniqueness of NFTs makes them highly valuable and attractive to collectors and investors alike. However, launching an NFT project is not as easy as it might seem. There are […]
Crypto
How are NFT Launchpads Solving the Issues with Ownership around NFT Marketplaces
TL;DR • NFTs are unique digital assets stored on the blockchain. • Minting your own NFTs gives you complete control and ownership over the asset. • Decentralised storage is more secure than centralised storage for NFTs and metadata. • Metadata provides additional information and context about the NFT. • NFT launchpads help creators launch and […]
E-commerce
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E-commerce
Shopware vs Shopify: Which Platform Wins on Customisation, Scale & Speed?
Shopify is a fully hosted e-commerce platform known for its ease of use, fast setup, and large app ecosystem. It powers over 4.8 million live websites and holds around 10% of e-commerce platform market. Shopware is a modular, open-source platform built for flexibility and deep customisation. It powers around 50,000 live stores and holds just 0.1% of the global market—though it’s popular in German-speaking […]
E-commerce
How much do Shopify agencies charge in Switzerland?
How much should a Shopify store really cost in Switzerland? From DIY setups under CHF 1,000 to fully integrated e-commerce platforms over CHF 100,000, we break down what you get at each price point—and when it makes sense to invest in a Shopify agency.
Events
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Growth Hacking
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Growth Hacking
Product Led Growth as the Go-To-Market strategy
When deciding on how to launch a new product or enter a new market, startups tend to adopt either the more traditional, resource-intensive strategy, or the sales-led strategy. There is, however, a third way where the product itself becomes the main sales and marketing tool. What is the right go-to-market strategy for a startup? Most […]
Growth Hacking
How to generate leads on Facebook? Easy step by step guide to create a simple Lead Form to skyrocket your startup lead nurturing
SEO
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SEO
Guidebook: How to Prepare for Google’s AI Overviews
Discover how Google's AI Overviews are transforming search results and what it means for your SEO strategy. From understanding the nuances of AI-generated content to optimizing for Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), our guide delves into actionable strategies to maximize your visibility and drive organic growth.
SEO
Improve SEO on Shopify – E-commerce SEO
Social Media
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Tracking
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Tracking
Make your GA4 reports look like Google Universal Analytics
With the arrival of GA4 due to the end of data collection by Universal Analytics (UA) on 1st July 2023, it is necessary to prepare your new GA4 environment and put in place all the required solutions to continue to collect reliable data in order to continue to make good marketing and operational decisions. This […]
Uncategorized
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E-commerce
Adobe Commerce vs. Shopify Plus: Comprehensive Platform Comparison for 2025
Adobe Commerce and Shopify Plus are two industry leaders, but they take very different approaches.
In this in-depth comparison, we break down their key differences to help you decide which platform is the right for you.
Web Development
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Web Development
Unlock Business Success with WordPress: Top 3 Reasons to Migrate from Joomla
In this comprehensive guide, we highlight three compelling reasons why WordPress stands out as the superior choice for business websites. From advanced security measures to unparalleled user-friendliness, each point underscores the transformative impact that WordPress can have on your digital strategy, and why you should consider migrating your website from Joomla to WordPress. 1. Unmatched […]
Web Development
