WordPress 7.0 Just Became an AI Platform – Here’s What Changed

SEO has evolved, and so must your content strategy. AI writing and optimization are now essential for lasting digital visibility across search, voice, and generative AI platforms. From structured data and metadata to omnichannel alignment and GEO strategy, learn how to make your brand impossible to ignore.

Search behaviour is shifting fast, and if your strategy still revolves around clicks, you're already behind. AI now answers questions before users reach your site – making traditional traffic metrics less reliable. That's a challenge, but also an opportunity. Here's how zero-click search and GEO are reshaping SEO.

what. AG is now an official Mailchimp Pro Partner – Switzerland's certified experts in Mailchimp email marketing automation, advanced segmentation, and personalised customer journeys. This isn't just a credential; it's proof that what. has the platform depth to turn email into a real growth engine. Find out what certified Mailchimp expertise can do for your organisation.

As of 28 June 2025, the European Accessibility Act (EAA) has required digital services to comply with WCAG 2.1 AA, including services provided by companies outside the EU. An early WCAG audit mitigates the risk of fines, legal claims, and reputational damage. What is the WCAG 2.1 AA standard? The WCAG 2.1 AA guidelines (Web […]

AI agent loops make for impressive demos, but shipping them as your product's backbone is where teams burn budgets. The math is brutal: a 20-step loop at 90% accuracy per step succeeds just 12% of the time. Without constraints and oversight, agentic AI becomes a liability.

When BB Biotech needed their IR website rebuilt in 2.5 months, the question wasn't about design – it was whether the deadline was achievable. Working in an unfamiliar CMS, what. used AI-assisted development to close knowledge gaps and deliver on time.

Real estate tokenization is dismantling one of the world's most friction-heavy investment markets – and accelerating fast. From fractional ownership to billion-dollar deployments, the question is no longer if tokenized real estate will reshape property markets, but how fast regulation can catch up.

Modular blockchain started as a scaling fix, but it's becoming the core infrastructure enabling AI agents to coordinate, transact, and operate autonomously. The shift to specialized, interoperable layers creates the verifiable rails agentic AI needs for trust and economic activity.

Django CMS has made real progress in recent years – but the gap between where it stands and what modern CMS platforms offer is growing harder to ignore. From aging plugins to painful upgrade cycles, the platform is struggling to keep pace with today's API-first, headless-first expectations. If you're still running on Django CMS, the real question isn't whether it's evolved – it's whether it's evolved enough for what comes next.

Upgrading Django CMS often becomes a costly nightmare due to outdated plugins, compatibility issues, and mounting security risks that accumulate over time. Many businesses postpone upgrades because the process feels too risky or expensive, but delaying only makes technical debt worse. This article explains why Django CMS upgrades are so challenging and shows how migrating to a modern, headless CMS like Payload can help you avoid these common pitfalls entirely.

Metro Boutique – one of Switzerland's best-known street fashion brands – was spending CHF 250,000 a year just to keep an outdated NopCommerce system running. Every campaign, every content tweak, every small change needed a developer. Here's what was really holding the team back – and how what. moved things forward.

Migrating from PrestaShop to Shopify is impactful – but only if timing and execution are right. PrestaShop's open-source flexibility has a hidden cost: every patch, module conflict, and server update drains your team. This guide covers what's specific to this migration: from restructuring catalogues to configuring Swiss VAT and TWINT.

what. AG is now an official Mailchimp Pro Partner – Switzerland's certified experts in Mailchimp email marketing automation, advanced segmentation, and personalised customer journeys. This isn't just a credential; it's proof that what. has the platform depth to turn email into a real growth engine. Find out what certified Mailchimp expertise can do for your organisation.

When deciding on how to launch a new product or enter a new market, startups tend to adopt either the more traditional, resource-intensive strategy, or the sales-led strategy. There is, however, a third way where the product itself becomes the main sales and marketing tool. What is the right go-to-market strategy for a startup?  Most […]

Migrating a 40,000-part motorcycle catalog for BMW Classic meant one thing above all: don't break what already works. We built a modern custom storefront and integrated Payload CMS – without replacing the legacy system in one risky move. The result? A globally shipping parts shop that's finally discoverable, fast, and editorially independent.

Most SMEs don't lack software – they lack systems that talk to each other. Payload CMS goes beyond blogging, acting as a central hub connecting content, customers, and processes in one flexible platform. Managing leads, projects, or product data: a CMS migration to Payload could be the pragmatic fix your business needs.

When BB Biotech needed their IR website rebuilt in 2.5 months, the question wasn't about design – it was whether the deadline was achievable. Working in an unfamiliar CMS, what. used AI-assisted development to close knowledge gaps and deliver on time.

Metro Boutique – one of Switzerland's best-known street fashion brands – was spending CHF 250,000 a year just to keep an outdated NopCommerce system running. Every campaign, every content tweak, every small change needed a developer. Here's what was really holding the team back – and how what. moved things forward.

Discover how Google's AI Overviews are transforming search results and what it means for your SEO strategy. From understanding the nuances of AI-generated content to optimizing for Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), our guide delves into actionable strategies to maximize your visibility and drive organic growth.

Most DACH merchants skip the post-purchase page, assuming extra offers will annoy customers — but that hesitation costs revenue daily. This moment actually converts best: trust is established and payment is captured. One relevant offer, one tap, and your AOV grows without touching traffic.

Most Shopify merchants pour budget into traffic while every order quietly underperforms. The real growth lever isn't more visitors – it's a bigger basket. From bundles to free shipping thresholds, a few small changes can lift revenue by 20% without spending a franc on ads.

Real estate tokenization is dismantling one of the world's most friction-heavy investment markets – and accelerating fast. From fractional ownership to billion-dollar deployments, the question is no longer if tokenized real estate will reshape property markets, but how fast regulation can catch up.

amnis and Xero are powerful tools – but there's no native way to connect them. We built a production-grade integration using AI automation to accelerate API mapping, cutting days of work down to hours. The result: clients save up to 10 hours per week, with reconciliation errors dropping to near zero.

Connecting Shopify to SAP S/4HANA is rarely straightforward – building a custom connector taught us where the complexity hides. From file enrichment to buy-on-account payment flows, the real work lives in the gaps between two fundamentally different data models. Here's an honest account of what we built, what slowed us down, and what we'd do differently on any Shopify ERP integration.

WordPress 7.0 isn't another update to skip. It doesn't add an AI chatbot – it rebuilds WordPress as infrastructure that AI systems can actually connect to, query, and act on. We've tested it against real client workflows. Here's what changed, what it unlocks, and what it means for your business.

When BB Biotech needed their IR website rebuilt in 2.5 months, the question wasn't about design – it was whether the deadline was achievable. Working in an unfamiliar CMS, what. used AI-assisted development to close knowledge gaps and deliver on time.

Real estate tokenization is dismantling one of the world's most friction-heavy investment markets – and accelerating fast. From fractional ownership to billion-dollar deployments, the question is no longer if tokenized real estate will reshape property markets, but how fast regulation can catch up.

Modular blockchain started as a scaling fix, but it's becoming the core infrastructure enabling AI agents to coordinate, transact, and operate autonomously. The shift to specialized, interoperable layers creates the verifiable rails agentic AI needs for trust and economic activity.

WordPress 7.0 isn't another update to skip. It doesn't add an AI chatbot – it rebuilds WordPress as infrastructure that AI systems can actually connect to, query, and act on. We've tested it against real client workflows. Here's what changed, what it unlocks, and what it means for your business.

WPBakery remains one of the most widely used WordPress page builders – but is it the right choice for your project? Drawing on real client work and hands-on expertise, we break down exactly where WPBakery delivers and where it costs you time and money. Whether you're maintaining an existing WordPress site or planning a new build, the honest pros and cons might surprise you.