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Artificial Intelligence
Before You Touch AI, Fix Your Workflows First
Most Swiss SMEs don't need AI yet – they need to fix what's already broken. Redundant admin work, disconnected systems, and manual workarounds are draining more time and money than any AI tool could recover. Before chasing transformation, the real win is already sitting in your back office.
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Crypto
The Tokenization Era: Why Real-World Assets Are Driving the Next Crypto Cycle
Real-world asset tokenization is reshaping the future of finance, and the biggest institutions in the world are already taking notice. From tokenized real estate in Dubai to BlackRock exploring blockchain-based funds, the shift from speculative crypto to on-chain economic infrastructure is accelerating fast. With an estimated $16 trillion in tokenized assets projected by 2030, the next major crypto cycle may already be underway.
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Web Development
DDEV Setup & AI-Powered Development Workflow for WordPress
Inconsistent environments, version mismatches, and slow onboarding are problems every WordPress developer knows. DDEV fixes this with a single config file that standardizes all environments automatically. Paired with AI, routine tasks run via plain-English prompts. The result: less setup, fewer interruptions, more time building.
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Project Cases
Lessons from a Website Relaunch: What We Learned About Content, Design, and SEO
Discover what really happens during a professional website relaunch. Rudolf Hirt AG's irrigation and illumination site transformation revealed crucial insights about content management, SEO implementation, and design decisions that every business should know before starting web development. Learn from real challenges, measured results, and ranking improvements that prove quality-focused collaboration delivers tangible success.
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Announcements
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Announcements
Digital Accessibility: WCAG 2.1 AA Compliance Audit & Implementation
As of 28 June 2025, the European Accessibility Act (EAA) has required digital services to comply with WCAG 2.1 AA, including services provided by companies outside the EU. An early WCAG audit mitigates the risk of fines, legal claims, and reputational damage. What is the WCAG 2.1 AA standard? The WCAG 2.1 AA guidelines (Web […]
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Announcements
what. Expands to the United Arab Emirates
We went shopping again. We bought Pulsify Innovation Consultancy and its client portfolio, a respected local marketing & Web3 consultancy. With this move, we've bridged European and Middle Eastern SMEs, fostering innovation and global growth opportunities.
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Artificial Intelligence
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Artificial Intelligence
Before You Touch AI, Fix Your Workflows First
Most Swiss SMEs don't need AI yet – they need to fix what's already broken. Redundant admin work, disconnected systems, and manual workarounds are draining more time and money than any AI tool could recover. Before chasing transformation, the real win is already sitting in your back office.
Read more
Artificial Intelligence
Stop Screwing Up Your AI Transformation: 5 Mistakes You’re Probably Making
Most AI transformations crash because companies treat them like IT projects instead of business revolutions. You're probably making at least one of five predictable mistakes that burn budgets while competitors race ahead with intelligent AI automation. These errors aren't technical – they're strategic, and fixing them means the difference between real competitive advantage and expensive failure.
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Crypto
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Crypto
The Tokenization Era: Why Real-World Assets Are Driving the Next Crypto Cycle
Real-world asset tokenization is reshaping the future of finance, and the biggest institutions in the world are already taking notice. From tokenized real estate in Dubai to BlackRock exploring blockchain-based funds, the shift from speculative crypto to on-chain economic infrastructure is accelerating fast. With an estimated $16 trillion in tokenized assets projected by 2030, the next major crypto cycle may already be underway.
Read more
Crypto
How Web3 Builders Are Preparing for 2026 Without the Noise
Web3 is often judged through market activity, yet markets are a weak signal for long term progress. Prices and narratives react quickly. Infrastructure and products do not. This mismatch creates the impression that development slows when attention fades. In practice, many of the most important layers of Web3 are built during periods of low visibility. […]
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E-commerce
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E-commerce
Quick Wins for Conversion Rate Optimisation on Shopify
Increasing your conversion rate on Shopify is easier than you might think – with targeted quick wins, you can get more out of your existing traffic without expensive advertising campaigns. There are specific measures that deliver quick, measurable results, especially for Swiss shops. This article shows you tried-and-tested strategies for conversion rate optimisation that you can implement immediately.
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E-commerce
Shopify Markets & International Pricing Logic for Successful International Sales
Shopify Markets enables international sales from a central admin – without separate shops per country. You control currencies, prices and payment methods specific to each market and benefit from automatic, percentage or fixed pricing logic. Especially for Swiss retailers with DACH ambitions, the system offers clever solutions for currency risks and local peculiarities.
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Events
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Growth Hacking
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Growth Hacking
Product Led Growth as the Go-To-Market strategy
When deciding on how to launch a new product or enter a new market, startups tend to adopt either the more traditional, resource-intensive strategy, or the sales-led strategy. There is, however, a third way where the product itself becomes the main sales and marketing tool. What is the right go-to-market strategy for a startup? Most […]
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Growth Hacking
How to generate leads on Facebook? Easy step by step guide to create a simple Lead Form to skyrocket your startup lead nurturing
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Project Cases
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Project Cases
Lessons from a Website Relaunch: What We Learned About Content, Design, and SEO
Discover what really happens during a professional website relaunch. Rudolf Hirt AG's irrigation and illumination site transformation revealed crucial insights about content management, SEO implementation, and design decisions that every business should know before starting web development. Learn from real challenges, measured results, and ranking improvements that prove quality-focused collaboration delivers tangible success.
Read more
Project Cases
Dataforce (Palos) ERP Connector Redesign & Shopify Store Merge: Rokker Case
When Rokker's Dataforce ERP connector kept failing, we rebuilt it from scratch and merged their Shopify stores – cutting monthly costs by CHF 2000. The new ERP integration went live in December 2025, but price calculation mismatches and rounding differences nearly derailed automation. Here's what the PoC revealed, how we fixed the connector, and why involving your marketing agency early actually matters.
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SEO
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SEO
Guidebook: How to Prepare for Google’s AI Overviews
Discover how Google's AI Overviews are transforming search results and what it means for your SEO strategy. From understanding the nuances of AI-generated content to optimizing for Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT), our guide delves into actionable strategies to maximize your visibility and drive organic growth.
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SEO
Improve SEO on Shopify – E-commerce SEO
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Social Media
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Tracking
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Web Development
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Web Development
DDEV Setup & AI-Powered Development Workflow for WordPress
Inconsistent environments, version mismatches, and slow onboarding are problems every WordPress developer knows. DDEV fixes this with a single config file that standardizes all environments automatically. Paired with AI, routine tasks run via plain-English prompts. The result: less setup, fewer interruptions, more time building.
Read more
Project Cases
Lessons from a Website Relaunch: What We Learned About Content, Design, and SEO
Discover what really happens during a professional website relaunch. Rudolf Hirt AG's irrigation and illumination site transformation revealed crucial insights about content management, SEO implementation, and design decisions that every business should know before starting web development. Learn from real challenges, measured results, and ranking improvements that prove quality-focused collaboration delivers tangible success.
Read more