Managed LinkedIn Ads

Campaign Setup & Management

  • Definition of KPIs and targets

  • Setup and configuration of the LinkedIn Campaign Manager account, if account exists, review of account

  • Create or review LinkedIn pixel (Insight Tag)

  • Guidance on implementing LinkedIn pixel (Insight Tag)

  • Setup and configuration of conversion tracking

  • Conduct test conversions for conversion tracking, checking conversion is visible within Google Analytics

What’s included (Campaign Setup & Management)

Campaign Setup

  • Campaign setup according to media plan

  • Define campaign structure

  • Select demographic and audience targeting

  • Select suitable formats and provide creative input and recommendations

  • Feedback on the lead magnet and / or landing pages and recommendations

  • Creation of ad copy text and sign off

  • Creation of lead generation forms (if applicable) and sign off

  • Creation of UTM tracking for ads following what. naming convention

  • Connection of CRM for lead capture


  • Performance monitoring, creation & management of campaigns, demographics and ads to optimise KPIs and improve conversions – meaning “getting the most of the media spend”

  • Creative and ad message analysis, insights into creative performance and content optimisation, including feedback on proposed creative content

  • Insights, evaluation, ideas, A/B testing and experimentation – evidenced in the monthly reports

  • Liaising with the LinkedIn support and support team to resolve any compliance issues, obtain feedback, early access to new trends & product updates

  • Budget monitoring to ensure correct spend according to media spend plan