Approach
What’s included in the MVP Development
Scoping and building the MVP is a critical part of starting work on MVP development. Overscoping the MVP is one of the most common mistakes that startup founders make. Your budget hast to be balanced with the requirements. We have to define the scope of the product to impress your customers with the first release, while keeping the set of features small enough so that it can be live fast. Viable and minimal.
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You have defined a high value problem that you want to solve – meaning a problem that you understand well and it’s commercially worth solving.
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You validated your potential solution with test customers and they are willing to pay for the potential solution. You have hard facts and data to support it.
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You have a clear scope of your MVP and you know exactly, which features to build in order to impress your customers.
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The MVP can be built efficiently approximately 3 months.
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Your MVP budget isn’t too low or too high. If your budget is too low (e.g. less than CHF 10’000) then you probably aren’t realistic. If your budget is too high (e.g. more than CHF 100’000) then you probably overscoped your MVP.
If you meet the above criteria you’re ready to build. If the list above raised some uncertainty it’s worth taking a step back and exploring our design sprint, validation campaign and MVP scope workshop stages of product development.
Prototyping
When it comes to MVP development, a clickable prototype is the most effective method to explain and demo your product. Our team will guide you to create a prototype corresponding to various levels of fidelity, and then help you test them with real users to validate our design approach.
Building prototypes based on wireframes, which allow us to validate the user flow. At a later stage, we create clickable prototypes based on the designs, created over the wireframes. Design prototypes allow us to validate both the flows and the design.
The final product prototype is what’s gets built, but you never stop testing and validating, therefore the input you get from your test users flows directly to the MVP design process.
“The MVP development is an important step to get your product to market. The MVP needs to be small enough, so it can be implemented fast and cheap, but it needs to be good enough, so your users can love it. We know how to find that balance.”
Your roadmap
We guide you through the MVP development process. Depending on where you stand, we hold a workshop or design sprint adapted to your needs and use this input to create a vision for your MVP.
Design sprint
You have a problem to solve. Various ideas and designs have been tested to create the first prototype.
Validation campaign
The product prototype was tested in multiple iterations by early adopters. You gathered feedback and tested customer demand.
Scope workshop
You reduce the scope to the core features to give users the maximum value. A functional concept and a roadmap is created.
Minimum Viable Product (MVP)
Developing in sprints and testing the MVP with focus groups and test customers before launching in the market.
Go to market strategy
Building on the previous insights – we develop a strategy to acquire first 5, 50, 500….50’000 customers.
Product market fit
Never ending cycle of continuous learning and collection of insights to develop & improve your product.
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FAQs
We’re a startup. Can we afford you?
It depends. We are always interested in working on ventures with high growth potential and fearless founders who are ready to hustle. Your product’s potential and your determination are important factors we consider when qualifying opportunities. Your initial budget is secondary.
Book a free consultation with our experts for more information about our MVP process and our digital agency in Zurich.