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what. expands to the United Arab Emirates 🇦🇪. Learn more.

web3 & Crypto marketing

Driving Web3 transformation

Take advantage of the opportunities created by the decentralised economy. We constantly look for ambitious founders, crypto believers who are looking for like-minded team to drive the growth of their incredible product.

Benefits

what. powers crypto projects:

01

Product design and development

Craft your product with years of experience in lean startup advisory and implementation for many top100 startups, including crypto ventures. Also works for products in transition to web3.

02

Marketing

Natural and white hat promotion of your product to get on the mouth of the most famous influencers, podcasts and journalists. Benefit from our years of experience and connections in the crypto space to get your dream visibility.

03

NFT brand activations

Apply our own activation framework to help your existing brands identify NFT opportunities and launch their collections to create richer connections with fans and followers. Works for all type of brands, companies and organisations.

04

Launch your collection

A cost efficient launch pad for artists to launch their future NFT collections. Take advantage of our well optimised process of the NFT marketing, minting and launch.

“Web3 offers completely new avenues to connect to your audience or build something new. We power ambitious and progressive businesses who are willing to take the first step towards decentralisation. “

Luke Szkudlarek
Partner at what.

what.’s special

1

Experience. Take advantage of our 6 years experience in delivering products and growth programs in the crypto space.

2

Community alignment. Multiply your growth by tapping into our existing connections and understanding of the web3 and crypto space.

3

International focus. Grow globally from the start thanks to our international network of connections and partnerships.

4

Network effect. Accelerate your development thanks to our crypto network of Swiss blockchain legal advisors, developers, partners and marketing collaborators.

Our services

Develop your business with what.

Frontend development
Responsive and browser-/ device-compatible web frontend applications with backend integrations.
Community building
Monitoring of the YouTube, Facebook, Twitter, LinkedIn and Instagram social accounts.
Blockchain solution
Building blockchain projects with distributed apps (dapps) and backend integrations on Ethereum others networks.
UX & UI Design
Designing the user experience of the digital product and website.
MVP
Guiding you through the process from defining the scope of the product, while keeping features minimal so it can released quickly.
Lean brand development
Creating corporate brand identity by deciding colours, typography and application following the branding guidelines.
Prototyping
Building clickable prototypes, help testing them with users and start the design approach.
Product validation
Validating your product using a quantitive and qualitive step-by-step process.
Digital project management
Managing digital projects from concept to execution using a SCRUM-based approach.
Digital marketing audit
Assessment of current brand positioning and guidance on future marketing strategies.
Web & analytics reporting
Powerful web and app analytics including Google Analytics, Tag Manager and Data Studio.
CMS website development
Relaunching customised websites that are responsive and aesthetically pleasing.
Page speed optimisation
Faster page loading times to improve overall performance of the website.
Mobile app development
Native app development from product validation to app store launch.
Web development
Scalable and performant web applications that are user-friendly for your customers.
Google Ads
Lean and semi-automated set up and management of paid ads.
LinkedIn ads
Effective lead generation campaigns for businesses on the largest professional network.
Facebook ads
Creative production and performance optimisation to reach prospects on Facebook & Instagram.
Marketing automation
Data-driven and rules based automation concepts and implementation.
Influencer marketing
Content and campaign collaborations with our known or new influencers, both local and international.
SEO & content marketing
Technical and content optimisation for maximum visibility on search engines.