what. AG is now an official Mailchimp Pro Partner – Switzerland's certified experts in Mailchimp email marketing automation, advanced segmentation, and personalised customer journeys. This isn't just a credential; it's proof that what. has the platform depth to turn email into a real growth engine. Find out what certified Mailchimp expertise can do for your organisation.

As of 28 June 2025, the European Accessibility Act (EAA) has required digital services to comply with WCAG 2.1 AA, including services provided by companies outside the EU. An early WCAG audit mitigates the risk of fines, legal claims, and reputational damage. What is the WCAG 2.1 AA standard? The WCAG 2.1 AA guidelines (Web […]

We went shopping again. We bought Pulsify Innovation Consultancy and its client portfolio, a respected local marketing & Web3 consultancy. With this move, we've bridged European and Middle Eastern SMEs, fostering innovation and global growth opportunities.

We’ve acquired the Shopify portfolio and assets of eCommercify AB, establishing what. as the largest Shopify agency in Switzerland. This strategic move brings Jörn Fischer and his experienced team on board, enhancing our ability to deliver innovative e-commerce solutions and transform the Swiss e-commerce market.

We are happy to announce that we acquired Onebyte AG in order to further scale our WordPress and Shopify portfolio of clients. The original co-founder of Onebyte AG Stefan Bommeli will join the management team at what. AG as Partner and take the lead of the newly created business unit. This move further boosts the […]

what. is entering another growth phase to further scale its client portfolio and team. We are excited to announce our new management team, marking a significant chapter in the company’s journey. We welcome fresh leadership, setting the stage for continued growth. With the promotion of Leandra Waeber and Pascal Schmid, the management team is growing […]