Blog

Extended Management Team Takes the Helm at what. Zurich’s Premier Growth and Product Development Firm

3 months ago
Written by
Luke Szkudlarek
28.11.2023

what. is entering another growth phase to further scale its client portfolio and team. We are excited to announce our new management team, marking a significant chapter in the company’s journey. We welcome fresh leadership, setting the stage for continued growth.

With the promotion of Leandra Waeber and Pascal Schmid, the management team is growing to four partners. Leandra’s and Pascal’s promotion reflects their exceptional dedication and contributions to the company. In addition to the two new partners, Kelly Stafford has been promoted to the Chief of Staff role and will join the management team. Their diverse skills and relentless drive make them a significant force behind the future growth. 

Together with Marcus I’m excited for the future. The new team underscores our commitment to expand our portfolio by bringing proven startup and growth methodologies to more Swiss companies. We are poised for even greater heights with this expanded leadership team.

Growth isn’t just a goal; it’s a mindset. I’m delighted that we could scale our team with our homegrown talent. Leandra, Pascal and Kelly provide the additional power that will help us lead and transform more Swiss companies by equipping them with the tools and strategies they need to thrive.

Leandra Waeber, Partner, said: “I’m delighted about the opportunity to step up to the new role and further expand my responsibilities and scope. This new role provides even more leverage for my personal and professional growth. I also see tremendous opportunities for the future in service digitalisation and product development. Our commitment to innovative digital solutions will continue transforming businesses and opening new horizons for our clients.”

New partner profiles

Leandra Waeber, Makers Team Lead | Junior Partner

Leandra brings over a decade of experience in marketing and project management to the team. Her notable achievements include a pivotal role in the successful 2018 rebranding and market launch of an international cosmetic brand in Germany. With a track record of over 50 web project successes, Leandra is dedicated to helping others bring their digital ideas to life. Leandra excels in structured, process-driven projects, where her dedication to delivering quality work on time shines. Her fearless attitude, coupled with a passion for innovation and learning, make her an invaluable resource in marketing, project management, and digital product development. Marketing Manager EMC.

Pascal Schmid, Growth Team Lead | Junior Partner

Pascal has over 10+ years of experience in digital marketing especially search and social marketing (sales & lead generation), Pascal is the leading growth manager for the most challenging scale-up projects worldwide but also with a focus in the DACH region. He applies his deep knowledge of marketing channels to systematically identify new insights to improve campaign performance over time. Being passionate about growth and business, he constantly researches new strategies, growth hacks and creative concepts to power future results. 5m+ media budget invested for clients increasing daily. Master in Business Administration and Engineering, Constance University of Applied Sciences.

Kelly Stafford, Chief of Staff

Kelly has a background in digital marketing spanning 10+ years, helping international companies with their go to market strategies. Specialising in marketing and CRM automation, and with a strong belief in efficiency and productivity, Kelly now focuses on helping to achieve operational excellence at what., supporting the company to achieve their internal goals and growth plans. First Class BA (Hons) in Business and Marketing,  MBA in Business Administration and Management.