Zurich, July 2, 2019 – The two Zurich-based agencies what.digital and Viable Labs are joining up their Growth Hacking and Lean Product Development competencies under one roof of what.digital. With a combined portfolio of customers – Mario Colombo, Luke Szkudlarek and now Marcus Kuhn will lead their 20-strong team to deliver digital change and development of digital products, including go to market strategies.
Switzerland is home to an ever-increasing number of financed start-ups. A total of 230 financing rounds were completed last year in Swiss start-ups, over 60% of them in ICT companies. In addition, medium-sized and large companies are increasingly striving to emulate start-ups and their innovative approach. What.digital and Viable Labs are focusing on this trend and combining their strengths.
“Together with the Viable Labs team, we can help our customers do even better to make profitable use of digital change. The great expertise that Marcus Kuhn and his team bring to the development of digital products ideally complements our strengths,” says Luke Szkudlarek, Founding Partner of what.digital.
In product development, what.digital supports its customers in launching successful digital products. Over several iterations, the product idea is conceived, validated and finally formed into a product that works on the market. During this process, customers benefit from the long-standing “Lean Startup” and “Design Thinking” expertise of what.digital and Viable Labs.
In addition, what.digital has extensive experience in marketing new products. The well-structured “Growth Hacking” approach has proven itself in the launch of new ideas on the market and is regularly used successfully by what.digital. “A combination of the strengths of what.digital and Viable Labs means that we can support a go-to-market from A to Z, from idea to success. This is important for our customers, because experience shows that startups and ventures are successful when product development and marketing are optimally coordinated,” says Marcus Kuhn, founder of Viable Labs.
As one of the leading Swiss growth hacking agencies, what.digital – founded in 2015 – advises companies at home and abroad on how to digitally bring products to market, distribute them and lead them to commercial success. In July 2019 the agency joins forces with Viable Labs. The product development division gained, fits seamlessly into the areas of web design and development, digital strategy and growth hacking / digital marketing at what.digital. The new team of 20 employees will be led from July 2019 by the three partners Mario Colombo, Luke Szkudlarek and Marcus Kuhn.
About Viable Labs
Since its foundation in 2014, Viable Labs has made a name for itself with the development of digital products for startups along the lean method – e.g. with the development of mobile and web applications for startups such as Apiax, Knip or Onelife Health, but also for established companies in numerous industries. From July 2019 Viable Labs will be part of what.digital.