The Pitfalls of Launching NFTs: What You Need to Avoid

1 year ago
By Liwaa
Written by

NFTs serve as a unique digital asset that represents ownership of a particular item. These items can range from art, music, videos, and even tweets. The uniqueness of NFTs makes them highly valuable and attractive to collectors and investors alike. However, launching an NFT project is not as easy as it might seem. There are several pitfalls that creators must avoid in order to make their NFT project a success.

Lack of Originality

One of the most significant pitfalls of launching an NFT project is a lack of originality. The market is already saturated with similar projects, making it challenging to stand out. Therefore, creators must focus on creating unique and original content that is not readily available in the market.

Not Understanding the Target Audience

Creators must have a clear understanding of their target audience before launching an NFT project. This includes understanding their preferences, interests, and buying behavior. Arguably the most important pitfall that even experts in the NFT industry fall victim to when launching their NFT project. Target audience is integral part of any Web3 project and it’s critical to do enough research to understand your target audience to position for success. It’s recommended that you create surveys, research competitors, and learn more about your target by being part of the community.

Poor Marketing

Another pitfall to avoid is poor marketing. Creators must ensure that their NFT project is well marketed to reach the intended audience. This includes creating a marketing strategy that includes social media, influencers, and other marketing channels. NFT marketing specifically is required to position for success, because NFT marketing is different than traditional marketing in many ways. Working with a strong Web3 marketing agency can help you curate and build a solid community around your project.

How to Properly Market an NFT Project

When it comes to marketing an NFT project, it is essential to understand the target audience and tailor the marketing strategy accordingly. Here are some tips on how to properly market an NFT project:

Identify the Target Audience

Identifying the target audience is the first step in developing a marketing strategy for an NFT project. This can be done by conducting market research, analyzing competitor projects, and understanding the preferences and interests of potential buyers.

Utilize Social Media

Social media is an essential tool for marketing an NFT project. Platforms such as Twitter, Instagram, and Discord are popular among the NFT community and can be used to promote the project, engage with the audience, and build a community around the project. Focus mostly on Twitter as it’s the core social media platform for all Web3 and NFT projects.

Collaborate with Influencers

Influencer marketing is a powerful tool for promoting an NFT project. Collaborating with influencers can help reach a broader audience and increase the project’s visibility. There are many ways to engage with influencers, the best way is to find influencers that are expert in your field and connect with them as you share the same mindset and goals.

Offer Exclusive Benefits

Offering exclusive benefits to NFT holders can help build a loyal community around the project. This can include access to private Discord servers, merchandise drops, or even exclusive events.

Participate in NFT Communities

Participating in NFT communities can help build awareness and credibility for the project. This can include joining NFT-related Discords or forums and engaging with the community. Token or NFT-gated communities can be very useful for your project, joining these communities can be one of the best investments you can do to increase your network and gain visibility on your Web3 project.

Successful NFT Projects and What They Did Right

While there are several pitfalls to avoid when launching an NFT project, there are also several successful NFT projects that creators can learn from. Here are some examples of successful NFT projects and what they did right.

NBA Top Shot

NBA Top Shot is an NFT project that allows collectors to own unique video highlights of NBA games. This project gained immense popularity due to its unique concept and strong marketing strategy. NBA Top Shot has sold over $700 million worth of NFTs

Axie Infinity

Axie Infinity is an NFT project that allows players to battle, breed, and trade fantasy creatures called Axies. This project gained popularity due to its unique gaming concept and play-to-earn model. Axie Infinity has sold over $2 billion worth of NFTs

Bored Ape Yacht Club

The Bored Ape Yacht Club is an NFT project that features unique ape-themed art. This project gained immense popularity due to its originality and strong community. Bored Ape Yacht Club’s floor price has increased from 0.08 ETH to over 40 ETH in less than a year


CryptoPunks is an NFT project that features 10,000 unique pixelated characters. This project gained immense popularity due to its originality and scarcity. CryptoPunks have sold several NFTs for millions of dollars

How to Build a Strong NFT Community

In addition to the benefits mentioned earlier, there are several other reasons why building a community is essential for Web3 projects. Here are some of the key benefits of having a strong community:

Increased adoption and network effect

Increased credibility and trust

Word-of-mouth marketing

Valuable feedback and insights

Increased liquidity by making sure there is a strong demand

Ecosystem growth and continuous development

To build a strong community, creators must focus on creating a user-friendly and engaging platform that encourages participation and collaboration. This can include offering incentives for community members to contribute, such as token rewards or exclusive benefits. Community members should also be given opportunities to provide feedback and suggestions, such as through forums or surveys.

NFTs for Brands

NFTs have become a popular way for brands to engage with their audience and create unique digital experiences. Here are some reasons why brands should consider creating an NFT:

Brand Awareness

New Revenue Stream

Brand Loyalty

Limited-Edition Content

Innovative Marketing

When it comes to creating an NFT for a brand, it is important to consider the brand’s values and audience. NFTs should align with the brand’s message and resonate with their target audience.

The Importance of Useful Utilities and Benefits Linked to NFTs

While the uniqueness of an NFT is what makes it valuable, creators must ensure that their NFT project offers useful utilities and benefits to holders. This can include access to exclusive content, membership benefits, or even physical merchandise. By offering tangible benefits, creators can attract a wider audience and build a loyal community of NFT holders.


In conclusion, launching a successful NFT project requires careful planning and execution. Creators must focus on creating original content, understanding their target audience, effective marketing, reasonable pricing, and a secure and user-friendly platform. While there are several pitfalls to avoid when launching an NFT project, there are also several successful NFT projects that creators can learn from. By following the tips and best practices outlined in this article, creators can effectively promote their NFT project and build a loyal community of investors and collectors. As the popularity of NFTs continues to grow, there is no doubt that they will continue to be a valuable asset class for years to come.