Crypto

Crypto

Web2 to Web3 Transformation & Brand Activation

With the era of Web3 approaching, we are seeing large enterprises test the waters by exploring potential use cases for their customers (e.g. reward-based ecosystems). We take a closer look at what they have created in the Web3 space and how they are looking to expand their work further. To start off, we must understand […]
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Crypto

Web3, Crypto, & NFT Marketing Channels

With the consistent growth and innovations in the crypto industry, we are seeing a large number of projects emerging especially NFTs which have seen a growth of over 450% in number of buyers, and contributed to more than 41$+ billion to the overall market cap. This has many benefits to the industry and brings awareness […]
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Crypto

Diving deeper into DAO Governance

Decentralised Autonomous Organisation (DAO) is a governance structure that allows projects and companies to operate in a fully decentralised way. This means everyone involved in the DAO will potentially play a role in all decisions taken under a single consensus. Using a DAO structure empowers people and creates a healthy atmosphere with a focus on […]
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Crypto

Prominent Web3 & crypto Influencers

The web has been evolving continuously over the years, we started with a simple read-only webpage (Web1) to a more complex social media platforms that connected the world together adding value through information sharing (Web2). Now we are entering a new era by adding a layer of value sharing and monetization of content (Web3). Prominent […]
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Crypto

NFT Minting on marketplace vs. Minting yourself

With the recent NFT craze, many creators are entering the market by sharing and selling their creative work (i.e. digital art, music, collectibles, games, etc.). But, the process still isn’t that easy and some fundamental questions are being often asked by the new creators who lack the technical knowledge to launch their collections. • How […]
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Crypto

Top 3 NFT Marketplaces to Launch Your NFT Collection – Opensea vs. Rarible vs. Mintable

From being a tiny market to now generating billions of dollars in volume, NFTs took the world by storm in late 2021. While NFTs such as Bored Ape Yacht Club, Crypto Punks, Doodles, and more are booming, NFT marketplace such as Opensea is recording higher volumes on monthly basis with the latest record being $5 […]
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Crypto

A beginner’s guide to NFTs for brands

Updated as of April 2023 Your NFT challenge As much as NFTs are trending, they are probably as much misunderstood by newcomers to the space. Businesses, brands and individuals are jumping on the bandwagon, but this space is really complex. In order to enter the space as an existing brand you need an interdisciplinary team […]
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