Digital Strategy Lead, Partner
Luke is what.digital’s mastermind behind the company’s growth hacking strategies. Developing and monetising websites from the early days of the web, today he sets the tone for the team, to ensure everything the company does creates sustainable growth for customers, and helps them reach their targets. His biggest passion is seeing companies launch exciting new products with high growth potential.
With 15+ years of experience in digital within corporates as well as countless startups and modern SMEs, Luke gives regular contributions to the industry, speaking at startup events, covering data-driven marketing, growth hacking, and go-to-market strategies. In addition, Luke is the lead organiser of Switzerland’s first Growth Hacking group, which now regularly gathers rising startups and successful growth hackers.
Luke enjoys inventing new growth concepts through research and constant experiments, which helps ensure that what.digital can keep offering world-class services.
Run the company with a focus on the growth hacking team and strategy
Lead the team to create an environment where everyone can perform at a world-class level
Support the startup community in Switzerland, contribute to the development of the ecosystem and create strong ties with Silicon Valley and China
Deliver and implement work, which is the best way to learn new tricks
Continue to grow what.digital through the growth of customers
Build a modern and autonomous organisation that offers entrepreneurial opportunities to top talent in the industry
Further contribute to the community and exchange knowledge with peers
Continue to experiment and invent new growth hacks
Be able to publish even more content
Keep developing and growing our what.auto product in-house