Design sprint & MVP scoping
Guiding founders to develop a high trade volume impact exchange
From a clickable prototype to first 500 customers
Early validation with real customers
Leading the blue ocean strategy
overview
what. we did for Echo
Led by the product lead our team consulted two co-founders at Echo and defined the product and its scope of development.
Both co-founders have a scientific background and were precise in their concept, what. led the translation of their highly complex idea to a user-friendly, exciting and commercially viable product. We validated the initial prototype in 3 iterations to derive projected cost per acquisition, narrow down target audiences and develop go-to-market strategy. The product was successfully launched and is processing real-time trades. We trust that Echo is on the right track to impress potential investors and scale their product to reach global audience and make further impact.
customer
Who is Echo?
Echo is the world’s first platform for impact rating by the crowd, live since 28th April 2022. It’s a market-based rating platform to rate the non-financial performance of companies. Echo is a place to learn about impact and foster critical thinking and discussions. It therefore hosts a forum for its user base and will provide learning materials about impact.
World’s first decentralised impact rating agency – creating a transparent, inclusive and real-time solution to impact assessment.
Co-founded by two scientists Dr. René Boucsein & Dr. Dr. Carl David Mildenberger, who met almost 20 years ago at St. Gallen University, Switzerland.
Echo provides company-specific impact certificates (immies) as a tradable commodity, its immy-price on the exchange functions as a company’s impact indicator. Higher price = better impact.
First mover disadvantage
Entering a blue ocean with no competition Echo team had a lot of questions about the most fundamental aspects of the product and go-to-market strategy. A series of hypothesis testing and product validation was required.
Staying lean and shipping
The team had limited funding and time to launch the product, considering many open questions at the start it presented a huge challenge to narrow down the wish-list and develop the right product.
Real-time scalability
The system had to be designed to efficiently handle thousands of transactions in real-time. It presented a challenge to create a scable and cost-efficient architecture.
Goal
Our main target
-
Create and conquer a new product category of impact exchanges by successfully launching an innovative product
Summary
How we did it
Our product and go-to-market leadership team led the co-founders through the most vital product and marketing decisions to define the MVP scope and start testing. We left a mark on the product that is now up and running and generating hundreds of transactions. Our focus on data-driven and fact based decision-making matched the working style of the founders and we were able to deliver meaningful results fast with what. as our
-
Design sprint workshop – Leading the text-book design sprint to accelerate the prototyping and validation process.
-
MVP development and design – Build the right product that offers business value and can be tested with the first users.
-
Go-to-market – Delivered a ‘ready to market’ product following extensive, iterative testing and product development.
testimonials
what. clients say
“We love the collaboration with what. we see them as our trusted partners who make things happen, they go above and beyond to set new limits of what we can do. ”
