Providing value quick, without hand-holding.
Streamlining the onboarding experience.
Reducing friction to purchase.
Prioritising continuous product improvement over marketing.
Avoiding paid media to generate demand.
Collaboration between marketing, product development, customer success and business.
End user focused communication and feedback.

Faster growth – Companies that follow the PLG principles have proven that they can grow faster and are more resilient (see data).

Building the right product – Companies are able to validate their products sooner by running early experiments and validation campaigns with the end users. This is the most efficient way of finding out if there is product market fit.

Lower costs of sale – Companies do not need to oversell or convince users to buy the product. Users receive value before the company expects value in return (e.g. by allowing users to access some valuable features before they need to pay). Users reaches the ‘aha’ moment, that’s when the light bulb goes off and the users understands exactly how your product will improve their life.

Enables go-to-market strategy – Once you’ve built the right product – following many iterations of your MVP and onboarding the first test users – your product becomes your most lucrative marketing channel. PLG companies design and build the product with the intent to drive acquisition, conversion and expansion from within the product.

Most companies aren’t product led, transitioning to PLG is a process. New companies founded on PLG principles certainly have an advantage, but any company can adopt the core tenets of product-led growth to improve user experiences and increase go-to-market efficiency.

For more information about our product led growth and our digital agency in Zurich, send an inquiry to our onboarding quiz or email us at hello@what.digital.