What is Shopify Plus? Discover Features & Benefits

Shopify Plus is the most powerful e-commerce platform designed for high-volume merchants and rapidly growing businesses. As an enhanced version of the standard platform, it offers a suite of advanced features and capabilities to support complex, large-scale online operations.

Key Takeaways

• – Shopify Plus can process over 10,000 transactions per minute without compromising performance
• – Constant revenue streams with 99.99% uptime
• – Up to 50% higher conversions, 50% lower customer acquisition costs and 20% higher average order value
• – Access to a Merchant Success Manager (MSM) and 24/7 priority support
• – Access to exclusive partners and services
• – Advanced B2B and DTC features
• – Starting at $2,300 per month
• – Ideal for large enterprises or rapidly growing businesses with complex needs and high sales volumes

What is Shopify Plus?

Shopify Plus is an enterprise-level eCommerce platform tailored for high-growth and high-volume businesses around the world. Since its inception in 2014, it hosts over 47,075 stores, of which 20.5% sell apparel products.

Shopify Plus offers advanced features, 99.99% uptime, greater customisation, and enhanced scalability compared to the standard Shopify plans, which makes it a popular choice for established brands looking to expand their online presence. 

With powerful tools for automation, multi-channel selling, and international commerce, along with access to a dedicated support team and exclusive APIs, Shopify Plus offers an ideal choice for companies needing advanced functionality to handle complex operations and large-scale sales.

Haven’t got a Shopify account, yet? 

Find out how Shopify can boost your business in our article “What does Shopify do?”

Key Shopify Plus features

Shopify Plus offers a wide range of advanced features designed to meet the needs of large enterprises and high-volume merchants, from customisable checkouts to merchant success programs.

Customisable checkout through Checkout Blocks App

Shopify Plus merchants can take advantage of Checkout Blocks® to create a highly customised checkout experience without touching code. This app allows you to add dynamic content, custom discounts, and personalised fields to your checkout process.

You can even create accordions, buttons, images, and text blocks to enhance the customer experience. The app also supports custom fields like gift messages, delivery dates, and terms agreements. Additionally, it offers address format validation and the ability to hide, rename, and reorder delivery and payment methods.

Unlimited staff accounts

Unlike standard Shopify plans, Shopify Plus offers an unlimited number of staff accounts. This feature is particularly beneficial for large businesses, retail chains, and companies with multiple teams or locations.

It allows you to provide access to as many team members as needed, with the ability to set specific permission levels for each user. This ensures that everyone in your organisation has the right level of access to manage their responsibilities effectively, without compromising safety.

Advanced Shopify Reports

With custom reports, you can modify default reports and create new ones using Shopify’s filtering and editing features. This allows you to display the exact data you need, tailoring your reports to your specific business requirements. These custom reports can be saved for later use and provide valuable insights into your store’s performance, which helps you make data-driven decisions.

Shopify Plus B2B features

Shopify Plus offers a robust suite of B2B features designed to streamline wholesale operations. These include the ability to create multiple company profiles with unique payment terms and user permissions, custom price lists assigned to specific buyers or locations, and conditional rules for products and variants.

You can also set customer-specific prices, automate payment terms, and add custom data fields to companies and locations. These features enable you to offer a personalised buying experience for your B2B customers, optimise your order process, and gain deeper insights into your customers’ needs.

Shopify Plus dedicated support manager

When you upgrade to Shopify Plus, you gain access to a dedicated support manager. This personal point of contact can provide tailored assistance and help you navigate the platform more effectively. 

Your support manager can offer guidance on store setup, migration, and ongoing management, ensuring you make the most of Shopify Plus advanced features. This personalised support is particularly valuable for large businesses with complex needs.

Merchant Success Program

The Merchant Success Program is an exclusive feature for Shopify Plus users. It provides access to a team of merchant success managers (MSMs) who are available to help optimise your Shopify Plus experience. 

These MSMs can assist with various aspects of your business, including store optimisation, marketing strategies, and technical support. The program also includes access to Shopify Plus Academy, an educational resource hub filled with advanced courses and webinars to help you improve your store’s design, marketing, and operations.

Shopify vs. Shopify Plus – Exploring the main differences

Shopify and Shopify Plus are both powerful e-commerce platforms, but their functions and support cater to different key audiences.

Shopify vs. Shopify Plus at a glance

Shopify and Shopify Plus cater to different business sizes and needs:

• – Shopify: Ideal for small to medium-sized enterprises (SMEs) and startups looking for a user-friendly, cost-effective ecommerce solution.
• – Shopify Plus: Best suited for large enterprises, high-volume merchants, and rapidly growing businesses with complex needs and significant revenue (typically over $1 million in annual sales).

One of the most significant differences between the two platforms is their scalability and performance. While Shopify can handle moderate traffic and transactions, Shopify Plus is built to process over 10,000 transactions per minute without compromising performance. This makes it an excellent choice for businesses expecting high traffic volumes or planning for rapid growth.

Customisation is another area where Shopify Plus stands out. While Shopify offers limited checkout customisation, Shopify Plus provides full access to checkout customisation and Liquid code for extensive theme modifications. This allows businesses to create a unique, branded experience throughout the entire customer journey.

Shopify vs Shopify Plus pricing

Pricing is one of the most significant differences between Shopify and Shopify Plus.

Shopify offers three main plans:

• – Basic Shopify: Starting from $19 per month
• – Shopify: Starting from $49 per month
• – Advanced Shopify: Starting from $299 per month

In contrast, Shopify Plus starts at $2,300 per month on a 3-year term, which includes a monthly discount and lower online variable platform fees.

Transaction fees also differ. Shopify charges 1% per transaction, while Shopify Plus offers lower rates starting at 0.2%. For high-volume sellers, this difference can result in significant savings.

Custom scripts

Shopify Plus provides access to the Shopify Script Editor, a powerful tool for creating personalised experiences for customers. With custom scripts, businesses can:

• – Create automatic discounts without the need for voucher codes
• – Set up tiered pricing for loyalty programs
• – Customise the checkout process based on customer information

This level of customisation allows Shopify Plus merchants to tailor the shopping experience to their specific business needs and customer preferences.

NOTE: Shopify has announced that support for Shopify Scripts and the Script Editor will be discontinued on August 28, 2025 and be replaced by Shopify Functions. 

Advanced analytics

While both Shopify and Shopify Plus offer analytics tools, Shopify Plus provides more comprehensive reporting capabilities:

• – Advanced report builder for creating custom reports
• – Integration with industry-leading analytics companies for expert insights
• – Access to Shopify Audiences for enhanced customer targeting

These advanced analytics features enable Shopify Plus merchants to gain deeper insights into their business performance and make data-driven decisions.

Better scalability

Shopify Plus is designed to handle high-volume sales and traffic spikes, making it ideal for rapidly growing businesses. 

Key scalability features include:

• – Ability to handle over 10,000 transactions per minute
• – Dedicated infrastructure to ensure optimal performance during peak periods
• – Support for multiple stores (up to 10) under one account

This enhanced scalability ensures that Shopify Plus stores can maintain performance and reliability even as they experience significant growth or sudden surges in traffic.

Upgrade to Shopify Plus with what. 

Take your business to the next level with Shopify Plus and what. As the biggest Shopify agency in Switzerland, we offer growth hacking services and end-to-end solutions to maximise your e-commerce business – from setting up your store and optimizing its appearance to choosing and integrating the perfect apps.

Book a free consultation with our eCommerce experts to discuss your needs, develop your roadmap and execute your plan. 

Unlock the full potential of your business now!

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