Marketing Automation Setup & Management
Why: Build a systematic and organised lead nurturing and sales process
What’s included
- Creating the initial concept for the drip campaign and outreach (e.g. one journey with no more than 3 emails)
- Implementation of drip campaigns
- Coaching, consultation and support for the team
- Feedback on email content provided by team
- Basic example texts and tips in relation to the emails to be used
Optional
- Copywriting of complex texts and content creation
- Technical integrations with CRM and drip campaign systems
Email Newsletter Review
Why: Contacting customers via a newsletter allows you to target users who are already interested in your services
What’s included
- A review of the current website subscribe options, and recommendations for improvements
- Recommendation for new newsletter platform
- Creation of a new newsletter template
- Importing subscribers from previous newsletter platform
- Creation of a strategy and identifying improvements for email newsletters going forward
Optional
- Design of email newsletter in html – design to be created using drag and drop builder
- Implementation of website subscribe recommendations
- Content creation for email newsletters
CRM / Automation Tool Selection
Why: An organised and efficient CRM tool is important to keep contacts and leads in one place
What’s included
- Analyse requirements for a CRM
- Recommending the best tool for purpose
Optional
- Moving contacts into new CRM
CRM / Automation Tool Migration
Why: Once a new CRM has been chosen, ensuring all data is correctly and efficiently moved across is required
What’s included
- Importing contacts into CRM
- Suggestions for best setup of the tool in order to keep contacts organised
Optional
- Updating contacts on a case-by-case basis
Landing page creation
Why: Landing pages can be created quickly and efficiently to provide interesting and engaging content to the audience, and used as a lead generation tool
What’s included
- Content creation for landing pages
- Design and creation of landing pages in HubSpot
- Distribution recommendations for new lading pages
- Analysis of performance and recommendations for improvements