Influencer Marketing & PR

Growth Hacking

LinkedIn Advertising
Marketing Automation

Reaching out to influencers and publications interested in the topic to build credibility and reach new audiences and generate buzz

What’s included

  • Identifying pitch ideas and campaign concepts 
  • Working with the project team to outline potential new stories or angles that would be of interest to the community
  • Identifying media list and target publications and influencers in relevant industries, with a focus on publications that have published related content in the past
  • Identifying and reaching out to targeted influencers and journalists (e.g. YouTubers, bloggers, sponsored content) in related communities 
  • Identifying and management of organic interview opportunities 
  • Reach out to influencers, negotiate prices and pitch and if needed adjust the concept to fit their profile
  • Pitching and working with journalists to get published
  • Monitoring and management of influencers and journalists from first contact to delivery of the concept according to the brief, providing support where necessary
  • Refinement of campaign if required as it progresses
  • Coordinate billing and addresses of the influencers for payment 
  • Advising on promotion of influencer content and how best to distribute across social channels 

Optional

  • Billing and payments to influencers
  • Management and follow up of journalists
  • Guarantee publication on key websites
  • Writing of press releases