Influencers & PR Zürich, Switzerland

Paid Media – Influencers & Sponsored Content

Working alongside trusted influencers and publications is key to increase visibility and buzz around the project

What’s included

  • Identifying and reaching out to targeted influencers (e.g. YouTubers, bloggers, sponsored content) in related communities
  • Creation of influencer campaign brief
  • Reach out to influencers, negotiate prices and pitch and if needed adjust the concept to fit their profile
  • Monitoring and management of influencers and journalists from first contact to delivery of the concept according to the brief, providing support where necessary
  • Refinement of campaign if required as it progresses
  • Coordinate billing and addresses of the influencers for payment
  • Advising on promotion of influencer content and how best to distribute across social channels

Earned Media (PR)

Reaching out to trusted publications helps to build credibility and reach new audiences who are specifically interested in the topic

What’s included

  • Identifying pitch ideas
  • Identifying media list and target publications in relevant industries, with a focus on publications that have published related content in the past
  • Working with the project team to outline potential new stories or angles that would be of interest to the community
  • Identifying and management of organic interview opportunities
  • Pitching and working with journalists to get published
  • Management and follow up of journalists

 

Get in touch today if you are interested in increasing visibility through PR and influencers