Reaching out to influencers and publications interested in the topic to build credibility and reach new audiences and generate buzz
What’s included
- Identifying pitch ideas and campaign concepts
- Working with the project team to outline potential new stories or angles that would be of interest to the community
- Identifying media list and target publications and influencers in relevant industries, with a focus on publications that have published related content in the past
- Identifying and reaching out to targeted influencers and journalists (e.g. YouTubers, bloggers, sponsored content) in related communities
- Identifying and management of organic interview opportunities
- Reach out to influencers, negotiate prices and pitch and if needed adjust the concept to fit their profile
- Pitching and working with journalists to get published
- Monitoring and management of influencers and journalists from first contact to delivery of the concept according to the brief, providing support where necessary
- Refinement of campaign if required as it progresses
- Coordinate billing and addresses of the influencers for payment
- Advising on promotion of influencer content and how best to distribute across social channels
Optional
- Billing and payments to influencers
- Management and follow up of journalists
- Guarantee publication on key websites
- Writing of press releases