Google Ads – Paid Search – Setup & Management

Geographical scope: Switzerland & International

Language scope: Any language 

Why: Target users right when they are proactively searching for what you offer and reach them again with messages  specific to their previous behaviour

What’s included

  • Definition of KPIs
  • Account setup and administration, liaising with Google Support & Account Manager 
  • Budget, bid strategy setup
  • Keyword research and campaign architecture
  • Ad copy writing and initial approval process with the client
  • Enhanced ad setup with all relevant extensions and features 
  • Cost optimization and elimination of cost drivers
  • Keyword optimisation, including negative & new keywords
  • Optimize relevance at the level of ad group, text ad, keyword, and landing page
  • Budget control, adaptation to seasonality and search trends
  • Configuration of custom audiences
  • Creation and upload text & display ads (remarketing)
  • Monitoring and refinement of remarketing campaign, including placement optimisation 
  • Conducting 2 experiments per month 
  • Daily/weekly/monthly quality control 
  • Daily/weekly/monthly calls and updates
  • Real time performance dashboard 
  • Monthly insights report 

Optional

  • Mirroring the campaign in Bing 

Optional (E-commerce sites)

  • Google Shopping campaigns configuration and management  
  • Feed configuration and optimisation 
  • Feed rules implementation

Google Ads – Display – Setup & Management 

Geographical scope: Switzerland & International

Language scope: Any language 

Why: Generate brand awareness through GDN banners on relevant websites, targeted towards key audiences 

What’s included

  • Campaign strategy definition
  • Pre-campaign media research, media selection and data-driven creative input   
  • User journey concept, including ad creative  
  • Campaign setup 
  • Set budget, bid strategy and targeting methods 
  • Weekly quality control