What’s included

• Account setup and administration, liaising with Google Support & Account Manager

• Budget, bid strategy setup

• Keyword research and campaign architecture

• Ad copy writing and initial approval process with the client

• Enhanced ad setup with all relevant extensions and features

• Cost optimisation and elimination of cost drivers

• Keyword optimisation, including negative & new keywords

• Optimise relevance at the level of ad group, text ad, keyword, and landing page

• Budget control, adaptation to seasonality and search trends

• Configuration of custom audiences

• Creation and upload text & display ads (remarketing)

• Monitoring and refinement of remarketing campaign, including placement optimisation

• Conducting 2 experiments per month

• Daily/weekly/monthly quality control

• Daily/weekly/monthly calls and updates

• Real time performance dashboard

• Monthly insights report

Optional

• Mirroring the campaign in Bing

Optional (E-commerce sites)

• Google Shopping campaigns configuration and management

• Feed configuration and optimisation

• Feed rules implementation