Google Ads – Paid Search – Setup & Management
Geographical scope: Switzerland & International
Language scope: Any language
Why: Target users right when they are proactively searching for what you offer and reach them again with messages specific to their previous behaviour
What’s included
- Definition of KPIs
- Account setup and administration, liaising with Google Support & Account Manager
- Budget, bid strategy setup
- Keyword research and campaign architecture
- Ad copy writing and initial approval process with the client
- Enhanced ad setup with all relevant extensions and features
- Cost optimization and elimination of cost drivers
- Keyword optimisation, including negative & new keywords
- Optimize relevance at the level of ad group, text ad, keyword, and landing page
- Budget control, adaptation to seasonality and search trends
- Configuration of custom audiences
- Creation and upload text & display ads (remarketing)
- Monitoring and refinement of remarketing campaign, including placement optimisation
- Conducting 2 experiments per month
- Daily/weekly/monthly quality control
- Daily/weekly/monthly calls and updates
- Real time performance dashboard
- Monthly insights report
Optional
- Mirroring the campaign in Bing
Optional (E-commerce sites)
- Google Shopping campaigns configuration and management
- Feed configuration and optimisation
- Feed rules implementation
Google Ads – Display – Setup & Management
Geographical scope: Switzerland & International
Language scope: Any language
Why: Generate brand awareness through GDN banners on relevant websites, targeted towards key audiences
What’s included
- Campaign strategy definition
- Pre-campaign media research, media selection and data-driven creative input
- User journey concept, including ad creative
- Campaign setup
- Set budget, bid strategy and targeting methods
- Weekly quality control