Facebook & Instagram Advertising Zürich, Switzerland
Facebook Advertising
Facebook offers a range of professionally relevant targeting possibilities to reach the right audience – allowing us to build and accelerate the growth of a community
What’s included
- Management of campaigns, ad groups, demographics and ads
- Setup of new campaigns and ads
- New ideas regarding optimisation, targeting or content
- Feedback on proposed creative content, data related to performance of creatives and input into the future creative briefs
- Setup and nurturing of Lookalike Audiences to increase the reach of potential customers
- Liaising with the country account manager and support team
- Deliver data driven insights and making these insights actionable (i.e. business relevant actions)
- Analysis of the multi channel attribution metrics to understand the value of social media advertising and act accordingly to the results
- Adjustments and constant testing of all available demographic targeting methods, including building custom audiences
- Where possible commercialise social campaigns and implement activities to direct users to sales/lead generation funnel
- Advising on the best use of artwork, images, animated banners, support with brainstorming, ideas and various formats – providing feedback on the creative performance and setting up new creatives
- Providing feedback and ideas in relation to content performance
- Setup and management of campaign tracking to provide best practice and reliable setup to maintain a high quality of data
Instagram Advertising
The backbone of the SEO strategy, essential to understand how prospects search and prioritise keywords according to volumes and strategic importance
What’s included
- Setup of campaigns, ad groups, demographics and ads
- Management of campaigns and ads
- Review and optimise campaign performance
- Budget and bid setup
- Identifying learnings and campaign improvements
Get in touch today if you are interested in increasing the growth of your online community.