Facebook & Instagram Ads – Setup & Management
Geographical scope: Switzerland or international
Language scope: Any language
Why: Facebook offers a unique range of targeting criteria to reach the right audience, in order to generate sales/leads/traffic/build community/raise awareness
What’s included
- Configuration of the Facebook Business Manager and account assets
- Setup of new campaigns and ads
- All Facebook properties and ad formats, including Instagram and native advertising
- Management of campaigns, ad groups, demographics and ads to optimise KPIs and achieve ongoing improvement in content distribution, community growth, interactions and conversions – meaning “getting the most of the media spend”
- New ideas regarding optimisation, targeting or content
- Feedback on proposed creative content, data related to performance of creatives and input into the future creative briefs
- Setup and nurturing of lookalike audiences to increase the reach of potential customers
- Liaising with the Facebook support and country account manager and support team
- Deliver data driven insights and making these insights actionable (i.e. business relevant actions)
- Analysis of the multi channel attribution metrics to understand the value of social media advertising and act accordingly to the results
- Adjustments and constant testing of all available demographic targeting methods, including building custom audiences
- Implement activities to direct users to sales/lead generation funnel
- Advising on the best use of artwork, images, animated banners, support with brainstorming, ideas and various formats – providing feedback on the creative performance and setting up new creatives
- Providing feedback and ideas in relation to content performance
- Setup and management of campaign tracking to provide best practice and reliable setup to maintain a high quality of data
Optional
- Adjusting creatives to the audience, e.g. different messages on Instagram vs. Facebook
- Creation of ad creatives
- Content production, publishing and scheduling
- Managing responses, community and feedback from fans and users
- Development of scripts
- Extensive debugging of tracking