Growth Hacking & Websites
Growth marketing for a historic Swiss company
13% average annual revenue growth
70% reduction in ad spend
International launch
overview
what. we did for Morand
We’ve been working with Distillerie Morand for several years on growth marketing. We’ve handled all their digital campaigns, SEO and marketing automation using the lean startup method to respond nimbly to presented opportunities. We’ve increased the online shop revenue every year consistently.
customer
Who is Morand?
Distillerie Morand is a renowned Swiss distillery, founded in 1889 and located in the heart of the beautiful Swiss Alps, in the Valais region. With over a century of experience, Morand is renowned for its unwavering commitment to quality, authenticity and innovation in the art of distillation.
Specialising in the production of world-renowned spirits, Distillerie Morand is famous for its range of liqueurs, exceptional eaux-de-vie and syrups, passionately crafted from the freshest and tastiest fruits of the Alpine region.
A family business based in Martigny, where four generations have succeeded one another since 1889
Recognised for its Abricotine and Williamine spirits as well as its syrups
- Morand owns two other companies, Herbes du Grand-St-Bernard and Jardin des Monts
Brand positioning
Position the brand in a highly competitive environment
Brand development
- Raising Morand’s brand awareness in German-speaking Switzerland
Goal
Our main target
Increase revenue from the online shop and different digital channels
Summary
How we did it
Our team has implemented a growth marketing strategy for Morand’s various channels to increase their online revenue. This has involved A/B testing for the various digital campaigns and SEO optimisation. The team also carried out specific online and offline campaigns to acquire new customers or reconnect with old ones.
We’re also supporting Morand in the launch of their international online shop by developing an online boutique, which will be accompanied by digital advertising campaigns.
testimonials
what. clients say
“We have a trusted partner in what. They know their business and the different markets in which we operate and develop. Their mastery of growth marketing and lean startup has helped us grow over the years and develop our business and online presence. They are a strategic partner and source of innovation for our company.”
