Django CMS migration

Corporate website strategy and relaunch on Django CMS

Leading a complete restructure, redesign and content migration from Drupal to Django CMS for the Switzerland’s largest multi-family office

Another level of customer interaction

Fresh, user friendly and modern design of the new website makes a great first impression on visitors and enables them find what they are looking for fast.

Lowering maintenance costs

The open source Django CMS built on a highly flexible framework taps into the developer’s community, has no license fees and is efficient to develop further.

Fueling digital growth

New website is dynamic, well optimised for search and content expansion. It attracts new visitors, converts them and it’s integrated with the digital sales process.

customer

Who is Kendris?

Kendris is a Swiss partner for family office, trust and fiduciary services, international tax, legal advice, accounting, outsourcing and art management.

- Leading Swiss multi-family office – Kendris is the largest multi-family office in Switzerland, servicing high-net-worth individuals and families with a range of solutions for everyday, financial and regulatory purposes.
Independent and privately owned – A partner-led company is wholly owned and operated by its management and employees, with firm’s interests aligned with those of clients.
- Leading digital transformation – Kendris leads its peers in the development of digital solutions, interfaces and infrastructure to stay ahead and match ever changing requirements of new clients.

Challenges

Brand refresh

We designed and applied refreshed branding and messages that clearly target highly versatile customer segments and enable easy site experience.

New digital tools

Developing a suite of tools and preparing the website for future extensions not only to combine all information in one place, but offer client’s additional value and functionality.

Streamlined information architecture

We applied data analytics to assess content performance and identify content gaps. Thanks to the insights we only migrated the most important content that’s aligned with the future strategy.

Goal

Our main target

Build a modern digital website experience and services to appeal to a multi-cultural, international & demanding client base.

Summary

How we did it

We led the assessment of the old website, based on Drupal, to develop a website relaunch and a growth strategy. The website design, information architecture and functionality was informed by insights. The iterative approach to design and development allowed us to efficiently develop a website that meets the most fundamental needs requested by Kendris. Regular post-launch insights identify new opportunity for continuous improvements.

Leading the website strategy to achieve a highly usable, user & growth friendly web experience, including SEO, CRM and marketing automation
Smart content strategy evidenced by a selective content migration from Drupal to Django CMS without any loss in traffic and negative user experience
Further development is possible, including CRM and marketing automation to acquire more prospects & better nurture leads

testimonials

what. clients say

“Our business is challenged by the increasing digital needs of our customers. what. is a strong partner that translates our requirements into lean and creative technical solutions. The team at what. guides us through the entire process from the strategy through to the technical implementation and go to market. We recommend them as a reliable partner for companies in transformation. “.

Christian Lyk

CEO at Kendris AG