![](https://what.digital/wp-content/themes/what/assets/img/content/case-study-hero-bg.png)
overview
what. we did for Cerebrum DAO
Our efforts were initially centered on building a robust and engaged community that brings together brain health advocates and neuroscience researchers. Through thoughtfully promoting the DAO and engaging its members, we set the stage for its fundraising success.
The capital has been earmarked to fund cutting-edge neuroscience projects that push the boundaries of what is currently known about neurodegenerative diseases. Moreover, the proceeds from future licensing of these innovations are structured to benefit both the researchers and the broader DAO community. By integrating Non-Fungible Tokens (NFTs) with Intellectual Propery (IP) to develop IPNFTs, Cerebrum DAO will fractionalize these into Intellectual Property Tokens (IPTs), establishing a sustainable model that reinvests success back into the ecosystem.
customer
Who is Cerebrum DAO?
Cerebrum DAO is a pioneering BioDAO dedicated to the advancement of neuroscience. It focuses on the research and development of solutions for neurodegenerative diseases through the power of decentralized governance and community collaboration. Leveraging blockchain technology, it aims to unite scientists, researchers, and Web3 enthusiasts in a collective mission to accelerate breakthroughs in brain health.
![](https://what.digital/wp-content/themes/what/assets/img/content/bg-gray-about.jpg)
![](https://what.digital/wp-content/uploads/2024/06/Cerebrum_DAO_what.png)
It democratically and transparently involves its members in decision-making processes
Has successfully onboarded over 30 scientists and researchers from all over the world with over 90 members across all three working groups
Has three working groups, focusing on Coordination & Operations, Community Awareness & Engagement, and Neuroscience Research & Development, respectively
Building and nurturing a niche space in Web3
Attracting a dedicated audience that is not only interested in the intersection of blockchain and neuroscience but also actively participates
Sustainable growth
Had to address the wider skepticism due to the rapid, sometimes opportunistic landscape of decentralized organizations
Member engagement, alignment, and growth
Creating a responsive and dynamic environment where members feel motivated to contribute
![](https://what.digital/wp-content/uploads/2024/06/Cerebrum_DAO_challenges_ENG.png)
![](https://what.digital/wp-content/uploads/2024/06/Mobile.png)
Goal
Our main target
To organically grow an aligned, engaged, and credible scientific community utilising Web3 technology and governance systems
![](https://what.digital/wp-content/uploads/2024/06/Triple-section-2.png)
![](https://what.digital/wp-content/uploads/2024/06/CerebrumDAO-tokens.png)
Summary
How we did it
Our initial step was to establish a robust digital presence with a website that captured the essence of our initiative and clearly articulated its mission and values, effectively engaging our target audience.
At the heart of fostering a dedicated community was our approach to member curation through personalized onboarding calls. These calls aimed to align each member’s interests with the most suitable working group, instilling a sense of belonging and purpose from the very beginning.
To build trust and credibility, we committed to transparently sharing our milestones and ongoing efforts. We leveraged dynamic platforms for continuous dialogue and collaboration. Beyond regular community calls and feedback sessions, we harnessed AI tools and engaged with social platforms like Discord, enhanced by Web3 marketing strategies for wider reach.
This transparent and open approach played a crucial role in generating momentum toward our token sale. We implemented a smart auction system and sophisticated tokenomics to spark interest and efficiently manage the presale. This process utilized algorithms and smart contracts on a blockchain to automate and streamline the bidding and selling process, ensuring fairness, transparency, and efficiency. Moreover, we strategically managed the supply and distribution of the tokens to create scarcity and boost their perceived value, thereby elevating demand among potential investors.
testimonials
what. clients say
what. has proven to be an invaluable partner, bringing a team of passionate and highly skilled experts to the table. Their unique ability to translate our vision into a compelling digital presence, coupled with their strategic approach to community engagement, has been instrumental in our success. With what., we’ve been able to zero in on groundbreaking research and development, confident that our message is reaching the right audiences through the most effective channels.