growth hacking

Engineering a first-class digital customer experience

Digitally transformed APG|SGA into a full digital platform, catering to new and existing audiences

Digital sales transformation

Simplified selling and identifying opportunities for sales representatives and agency partners

Improved efficiency

Implemented user-friendly, project planning tools to significantly improve and streamline the media planning and booking process

Nationwide access

Nationwide access from a single platform was a game-changer for booking posters

overview

what. we did for APG|SGA

APG|SGA aimed to upgrade their digital customer experience by updating their brand and targeting a broader audience for their products.

This approach allowed their digital team to focus on their digital customer experience. A lean website structure opened them to an influx of new audiences and greater opportunity, gaining a significant market share as a direct result.

customer

Who is APG|SGA?

APG|SGA is a listed company, leading digital and analogue out-of-home advertising spaces operator in Switzerland.

One of the world’s ten largest outdoor advertisers with 160,000 advertising spaces
Owns 75% of the market share of the Swiss outdoor advertising industry.
Leads outdoor media innovation, offering modern, digital products to clients.

Challenges

Improving customer experience

Reduced the complexity, making it easy to book and customize outdoor advertising placements across 40,000 mediums.

Technical integrations and complexity

Identified a secure, versatile technical architecture that allowed us to replace their outdated, fragmented product finder and poster shop and add new features.

Goal

Our main target

To create a complete digital platform that aligns with the brand’s vision to drive local awareness, processing, and sales.

Summary

How we did it

We completely relaunched APG|SGA’s digital ecosystem, creating a simple and intuitive automated platform. The project was delivered on time and within budget, while maintaining the highest quality standards. We relaunched the site on Django and its CMS as a modern, cost-efficient, enterprise ready CMS solution complete with:

Fast on-site search functionality with algolia.com integration.
Single Sign-On (SSO) – single login for every touch point.
Concept, UX, Design, technical architecture, and implementation as a modern Single Page Application, plus seamless embedding into APG|SGA’s new CMS.
With the APG|SGA Product Finder, anyone can order from the entire range of products for public spaces across Switzerland.
Browse through Switzerland’s largest analogue of digital products.
Plan and order advertising in a few simple steps, viewing pricing the APG|SGA tool.
APG|SGA breaks-down complex booking processes in a few easy steps.
The e-commerce website relaunch included an end-to-end Customer Experience (CX) from booking and printing to reporting.
Auto-populated smart campaign suggestions available for every product type.
Concept, architecture, and implementation of a fully bespoke Product Information Management (PIM) system based on Django CMS.
Accommodated several product types with dozens of product attributes.

testimonials

what. clients say

what.’s team was able to lead the delivery and concept, whilst navigating our corporate structure and many stakeholders. The outcome exceeds what we wished for. We were even able to implement the new work concept across the organisational system, processes, and solutions that respond better to dynamic developments and remote work.

Alex Hildbrand

Head of Applications APG|SGA