Go-to-market strategy & growth hacking
Europe wide B2B lead generation campaign
Thousands of qualified leads generated
Systematic lead generation and sales alignment
Adaptation and scale
overview
what. we did for amnis
Having successfully established a local presence in multiple European countries, amnis sought to rapidly and intelligently broaden their product reach across the continent, and establish a robust pipeline of qualified B2B leads.
Our methodology was anchored in lean principles, emphasising rapid testing, learning, and iteration. Our strategy, meanwhile, was comprehensive. It entailed methodical market entry, content localisation, and diverse lead generation tactics. This approach generated thousands of leads, facilitating a seamless alignment between lead generation efforts and sales processes, thereby setting the stage for further scaling.
customer
Who is amnis?
Launched in 2014 in Zurich, Switzerland, amnis seeks to reinvent the way small and medium enterprise (SME) finance managers handle international payments. It offers a flexible and user-friendly solution that matches the speed and security of local transactions. This way, they help companies with international operations reduce transaction costs, efficiently manage team expenses and free up time on daily accounting tasks.
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Supporting payments in over 20 currencies into 200+ countries
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More than 2,000 companies already rely on amnis
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- In 2023, the number of active customers grew by around 50 percent and the payment volume processed to two billion Swiss francs
Systemic lead generation
- Developing a lead generation framework that is both adaptable and scalable to navigate the diverse European markets
Deeper content localisation
- Ensuring content resonated on a deeper level with local markets, while adhering to their specific compliance requirements
Goal
Our main target
To roll out their products across the approved EU markets and cultivate a sustainable pipeline of qualified leads
Summary
How we did it
We started by creating a go-to-market strategy designed for the varied landscape and regulations of the European markets, ensuring that amnis was optimally positioned for entry. Localisation efforts focused on adapting content to meet the distinct preferences and compliance requirements of each target market, which significantly increased our engagement and conversion success.
The lead generation approach integrated several tactics: SEO to boost our visibility and draw in organic traffic, lead magnets to secure lead details, B2B influencer marketing to expand our reach and credibility, and targeted LinkedIn advertising to connect with relevant industry professionals effectively, all aimed at driving conversions. The campaigns were rolled out simultaneously across the target markets to leverage economies of scale. This enhanced our reach and impact while optimising resources.
testimonials
what. clients say
“We value the partnership with what., particularly their lean approach to experimentation, which allows us to test and learn fast. We improve our strategy due to the insights and discussions. We would have never been able to do that on our own with such discipline, granularity, and depth.”
