Blog

How to succeed using Twitter Spaces in Crypto & Web3 Marketing

2 months ago
By Liwaa
Written by
Liwaa
15.10.2022

In reference to the previous article where we highlighted the different marketing mediums for Web3, NFT, and Crypto projects. We mentioned that Twitter is the single most popular social media platform for any project to promote their work, curate a community, and build a strong foundation. By diving deeper into the tools offered by Twitter, the most prominent and powerful tool is Twitter Spaces. In this article, we will dive deeper into starting Twitter Spaces for Crypto & Web3 projects, and how can you deliver useful content to grow a solid community.

What makes Twitter Spaces special?

Essentially starting Twitter Spaces acts in a similar way to a podcast, but the barriers to start are much lower – the audience on Twitter is used to more spontaneous and unscripted discussions. That’s why you can start your journey with Twitter Spaces within minutes.

Twitter Spaces is fully customizable depending on your target audience and your aim for the project, most projects use Twitter Spaces to inform their community about the recent updates and news related to the project. Some projects opt to use Twitter Spaces to conduct community events such as Ask-me-Anything (AMAs). Below are some of the prominent Twitter Spaces formats with examples of projects that have gained success by sharing with their community quality & original content.

Questions & Answers / Ask Me Anything Twitter Spaces

These Twitter Spaces allow you to open up to the community and have a two-way conversation where you curate a set of questions asked by the community and answer them live. A lot of projects opt for this type of Twitter Spaces on a frequent basis to keep the community engaged and make sure that they implement transparency in their work.

Example Crypto.com Live AMA where they tackle various questions related to their platform, partners, future plans, and expansions. This has successfully positioned Crypto.com as a trustworthy and transparent platform.

Tip – Focus on consistency, make sure that you break down the Twitter Spaces into a clear agenda where you can address all the questions from the community. It is important that you tackle these open questions with clarity to implement a sense of trust from your community, that’s the only way you can grow a loyal base.

Interviews & Open Discussions

A great way to get to know the community and share awareness about your project is by highlighting other projects and their successes. Interviewing thought leaders, influencers, and successful projects in the same space as you makes for great content that is usually appreciated by the community. Open discussions have the same concept, however, it usually has multiple people with a host facilitating the questions and organizing the topics.

Example DeSci Collective was successful in bringing together the Decentralized Science (DeSci) community together by hosting open discussions Twitter Spaces on topics that are important to the scientific community and how DeSci is helping solve them.

Tip – Quality of the guests matter a lot, it’s important that you invite people that are trusted and respected in the community. It’s also important to focus on the agenda and make sure that the topics selected is related to the project in order to offer the listeners a useful learning experience. Some Twitter Spaces will also opt to bring people from the listeners “on-stage” allowing them to speak and share their questions and thoughts about the topic discussed, this allows you to connect better with the community.

Community Highlights & Updates

A more common way Twitter Spaces are used by projects is by sharing highlights and updates on the progress. This allows projects to keep the community engaged and informed, while also encouraging the community to grow and share their ideas. Collaboration is key to success and the only way that projects prosper is by working together, avoid working in a silo because you can learn from others and share quality content with the whole community. This is a mistake that a lot of projects do, they work in isolation which limits their growth and outreach.

Example Ryan Carson is a successful individual that has hands-on experience in building amazing NFT projects. He was a prominent member of the Moonbirds and PROOF Collective team before leaving and creating his own fund 121GFund. He now hosts a successful Twitter Spaces that is community-driven empowering people by giving them a platform to showcase their work.

Tip – Sharing updates on the recent developments of your project is key, it adds a layer of trust that the community will appreciate. This type of Twitter Spaces also pushes you to commit to certain goals & milestones and achieve them. Make sure you are consistent and don’t leave big gaps between each Twitter Spaces.

Things to do during a Twitter Spaces beyond speaking

Hosting a Twitter Spaces is not only about the speakers, it’s also about the engagements and consistent flow with listeners. A great way to keep the listeners engaged is through sharing Twitter posts related to the topic in discussion, to do that you can simply click the “Share” button on any tweet and click “Pin to Twitter Spaces” when you are live. It is a powerful tool yet very few Twitter Spaces utilize it.

Reactions are also key, you can use the emojis to react to a specific topic, this option is available for everyone on the Twitter Spaces including listeners and it’s a good way of engaging with them. It’s highly recommended to make the listeners aware about these emojis and encourage them to use it actively during the live session.

Turning your Twitter Spaces into a podcast

It is important to note that recorded Twitter Spaces only last for 30 days after which Twitter archives them and they will no longer be accessible by anyone. For some projects it is important that these episodes are not deleted and live forever on the internet, the best way to do it is turning your Twitter Spaces into a podcast. Below are the steps to turn your Twitter Spaces into a podcast.

  • After the Twitter Spaces ends you will get a recording of the Twitter Spaces on your Twitter profile
  • Go to “Setting & Privacy” -> “Your Account” -> “Download an archive of your data” this process will take 24-48 hours for the download button to appear
  • Once you get a confirmation on your email you can now “Download your Data”
  • You will get a ZIP file with all of your Twitter data including a folder that is called “Twitter Spaces”
  • Inside of this folder you will find the audio format of the Twitter Spaces, from there you can easily upload it to a podcast hosting website (i.e., Buzzsprout) and create your own podcast
  • Optional – you can edit the audio file to add an intro/outro music and cut out certain parts

Conclusion 

Beyond creating and hosting Twitter Spaces, projects must also look out for other successful Twitter Spaces and try to join them. The best way to do this is through community building by reaching out to the hosts through Twitter DMs, LinkedIn, Email, and Discord DMs. Appearing on Twitter Spaces will help you bring your project to new communities and share your vision with others in the space. Make sure that when you reach out to hosts that you keep the message simple and straightforward, avoid spamming, and show them why it’s worth it to have you as a guest, your added value to their community is key!

Liwaa