• Definition of KPIs and targets

• Setup and configuration of the LinkedIn Campaign Manager account, if account exists, review of account

• Create or review LinkedIn pixel (Insight Tag)

• Guidance on implementing LinkedIn pixel (Insight Tag)

• Setup and configuration of conversion tracking

• Conduct test conversions for conversion tracking, checking conversion is visible within Google Analytics

What’s included (Campaign Setup & Management)

Campaign Setup

• Campaign setup according to media plan

• Define campaign structure

• Select demographic and audience targeting

• Select suitable formats and provide creative input and recommendations

• Feedback on the lead magnet and / or landing pages and recommendations

• Creation of ad copy text and sign off

• Creation of lead generation forms (if applicable) and sign off

• Creation of UTM tracking for ads following what. naming convention

• Connection of CRM for lead capture

Management

• Performance monitoring, creation & management of campaigns, demographics and ads to optimise KPIs and improve conversions – meaning « getting the most of the media spend »

• Creative and ad message analysis, insights into creative performance and content optimisation, including feedback on proposed creative content

• Insights, evaluation, ideas, A/B testing and experimentation – evidenced in the monthly reports

• Liaising with the LinkedIn support and support team to resolve any compliance issues, obtain feedback, early access to new trends & product updates

• Budget monitoring to ensure correct spend according to media spend plan