Twitter is a powerful social media platform that has proven to be an effective tool for marketing and community building in the world of Non-Fungible Tokens. NFTs are digital assets that are unique and transferable through the blockchain. They are often used to represent collectible items, such as art, music, and usually grant different utilities and benefits.
One of the key advantages of using Twitter for NFT marketing is its large user base. With over 330 million active users, Twitter provides a vast audience for showcasing and promoting NFTs. In addition, Twitter’s real-time nature allows for quick and efficient communication with potential buyers and interested parties. Another advantage of using Twitter for NFT marketing is the platform’s ease of use. With just a few clicks, users can create and share tweets that showcase their NFTs, as well as provide links for potential buyers to purchase them. This allows for a seamless and straightforward process for both the seller and the buyer.
In addition to marketing, Twitter is also a valuable tool for building and engaging with a community of NFT enthusiasts. Through the use of tweets, replies, and retweets, users can connect with others who share a passion for NFTs and participate in discussions about the latest developments in the industry.
How to target influencers and specific people through Twitter
One of the key benefits of using Twitter for NFT marketing is the ability to easily reach and engage with a targeted audience. By utilizing hashtags and @mentions, NFT creators can easily share their work with the relevant communities and individuals within the NFT space. This not only allows for greater visibility and exposure, but also creates opportunities for building connections and collaborations with other NFT creators and collectors.
Targeting specific in influencers and people can be a powerful tool for your project, through Twitter startups (specially Web3, Blockchain, and Crypto startups) have managed to engage large influencers, successful partnerships, and curate a solid community all through the use of mentions (i.e, “@” X person or Y company). However, this method doesn’t work with everyone, projects need to also think outside the box, for example using Twitter Spaces to host their own podcast and tackle important subjects by doing this projects develop original content which is highly appreciated in the market. Moreover, you can target specific people from the same industry to take part in your Twitter Spaces and share their outlook, most people love to engage with like-minded people through voicing their opinions. This is an effective way to connect and collaborate with like-minded people to grow and prosper.
Here is a list of ways to effectively target and communicate with influencers through Twitter
• Identify the influencers and specific people you want to target. This might include industry leaders, journalists, or other individuals who have a large following and influence in your field.
• Research the influencers and specific people you are targeting. Look at their profiles and recent activity on Twitter to get a sense of their interests and what types of content they engage with.
• Create high-quality, relevant content that will appeal to the influencers and specific people you are targeting. This could be blog posts, articles, or social media updates that address topics they are interested in or that provide value to their followers.
• Use relevant hashtags and keywords in your tweets to increase the chances that your content will be seen by the influencers and specific people you are targeting.
• Engage with the influencers and specific people you are targeting by commenting on their tweets, retweeting their content, or sending them direct messages.
• Use Twitter analytics tools to track the performance of your tweets and identify which ones are resonating with your target audience.
• Be patient and persistent. Building relationships with influencers and specific people on Twitter takes time, so don’t be discouraged if you don’t see results right away. Keep creating and sharing high-quality content and engaging with your target audience, and eventually you will be able to effectively target influencers and specific people through Twitter.
Using Twitter’s hashtags effectively
Twitter’s use of hashtags makes it easy for users to search and discover NFTs that align with their interests. By utilizing relevant hashtags, NFT creators and sellers can effectively target their desired audience and increase visibility for their NFTs. A lot of people use Twitter’s monitoring system to add hashtags and watch all the news that are using these specific hashtags. This way they can get notified and stay up to date on specific topics. It’s helpful to know what are the most popular hashtags and try to target them as a way of indirectly targeting specific people and key individuals to your project.
Example: Using 3-4 hashtags within the context of the text or separately below the text helps in reaching wider audiences. #NFTCommunity #NFTs are solid hashtags for NFT projects, while #DeSci #DeFi are more niche hashtags targeted towards specific users.
Ways to scout for proper hashtags
• Understand your target audience and the value driven from your project
• Look for hashtags through using Twitter’s embedded tools (i.e., when you draft a tweet you can type #NFT to see what is the most trending hashtags under the NFT category)
• Use hashtag scouting and analysis tools (free & paid) to understand the hashtags on a deeper level (i.e., Hashtagify allows you to analyse a hashtag and learn more about it from a trend and popularity perspective)
• Try to use 3-4 hashtags at most in a single tweet in order to control the algorithm and avoid appearing as a spammer
• Search for niche hashtags, these usually have low activity and allows your project to take the spotlight if you utilise these hashtags on consistent basis
Using Twitter Analytics to estimate growth and outreach
Twitter offers a key feature for professional accounts known as Twitter Analytics, it’s useful for all projects and companies to switch their account type to “Professional Account” once it’s created from the settings. This will open up new tools to estimate growth and outreach potential, Twitter Analytics gives important metrics (i.e., impressions, engagements, number of new followers, trends, etc.) this is useful to understand the impact of each tweet individually and ramp up the impressions which in return helps convert new followers.
Projects that are data-driven have a higher success rate because they can understand where they are at and how to reach their goals. It is highly recommended to set goals based on data and numbers to have precision when evaluating your project through your activities on Twitter.
Conclusion
Overall, Twitter’s large user base, ease of use, and community-building capabilities make it an ideal platform for NFT marketing and community building. By leveraging the power of Twitter, NFT creators and sellers can effectively showcase and promote their digital assets, as well as connect with others who share a passion for this exciting new technology. By utilizing the platform to connect with potential customers and engage with the NFT community, you can increase your visibility and exposure, and foster a sense of community and belonging within the industry.