Digital Media Audit
The old saying goes that “I know that half of my advertising dollars are wasted … I just don’t know which half”. In the modern world of digital media we can tell which half was wasted. We can also predict which half of the media budget will be wasted next year.
We understand the digital ecosystem and provide an independent view of your digital media to help your plan and achieve more with the same budget. We’ve been in digital long enough to recognise the tricks of trade to save you time and effort.
We offer the following:
- Annual media audit – Media spend and campaign review. We use past-performance data and past-media plans to help you learn what worked and what didn’t, ensure you don’t repeat the same mistakes next year.
- Digital media planning – Based on your data and our experience, we will find the optimal budget allocation that helps you reach your marketing goals.
- Media planning workshop – Typically 1/2 day workshop with our digital media expert helping you rapidly find improvements and inefficiencies in your digital media.
Digital media covered in our audit:
- Online Display (Ad networks – e.g. Google Display Network, AdWebster)
- Search Engine Marketing (SEM, SEA) e.g. AdWords, Bing, Yahoo!, Yandex
- Google Shopping
- Facebook advertising, remarketing, shopping
- Twitter ads
- Instagram ads
- LinkedIn ads
- Remarketing – e.g. Criteo
- Affiliate marketing
- Video advertising – e.g. YouTube
- … and more.
We continually add new channels to the scope of our audits. Most recently we are looking at cross device media to include also your TV & offline placements.
One more thing, the digital media audit is something that only needs to be done from time to time – this makes it even easier for our customers to benefit from regular improvements, without making the process onerous.