Digital Analytics

Growth Hacking

Marketing Automation
HubSpot Marketing

Data Collection and Reporting Configuration  

Why: Correctly measuring site traffic and conversions is crucial to understanding what is and isn’t working within the strategy

What’s included

  • Setup of Google Tag Manager (GTM), Google Analytics (GA) and Data Studio Reporting
  • Cleanup and improvements to user tracking in with GA
  • Identifying areas for improvement in GA & GTM
  • Identifying KPIs to be tracked and supporting the implementation
  • Review of existing Google Analytics and Google Tag Manager (GTM) setup
  • Provide implementation instructions for the development team 
  • Configuration of goals and reports in GA
  • Setup of Data Studio Reporting to include defined KPIs
  • Event tracking 
  • Pixel integration
  • Handover to team and consultation 

Optional

  • Coding and implementation of suggested improvements in GTM, Stripe or any other tools

Google Data Studio Report

Why: Having a solid overview of visitor traffic anc behaviour on a website provides the necessary context for strategic decisions 

What’s included

  • Creation of the template
  • Establish connection to Google Analytics, Google Search Console & Google Ads
  • Creation of up to 4 subpages in the report (e.g. General KPIs, Status Goolge campaign, Status SEO)
  • Individual data query by date