Digital Analytics
Data analytics is an essential part of any online activity, including tracking of campaigns, websites and apps. Thanks to data-driven insights we can optimise website and campaign performance.
Digital analytics configuration can be complicated – we take care of tracking implementation and analytics configuration (e.g. using Google Tag Manager and Google Analytics). This way we can improve the quality of data from Google Analytics or other tools.
Our typical assignments include:
- Website data interpretation – we help customers understand the data they have to make website and campaign improvements
- Google Analytics setup – it all starts with a solid configuration, including goals, events and campaign tracking in Google Analytics
- Google Tag Manager – GTM offers some additional flexibility, making the tracking implementation independent from your IT/web dev team, we have experience in simple GTM setups and more complex configuration for AngularJS apps.
Get in touch if you have a data challenge or simply need help with configuration of your analytics tools.