Data Collection and Reporting Configuration
Why: Correctly measuring site traffic and conversions is crucial to understanding what is and isn’t working within the strategy
What’s included
- Setup of Google Tag Manager (GTM), Google Analytics (GA) and Data Studio Reporting
- Cleanup and improvements to user tracking in with GA
- Identifying areas for improvement in GA & GTM
- Identifying KPIs to be tracked and supporting the implementation
- Review of existing Google Analytics and Google Tag Manager (GTM) setup
- Provide implementation instructions for the development team
- Configuration of goals and reports in GA
- Setup of Data Studio Reporting to include defined KPIs
- Event tracking
- Pixel integration
- Handover to team and consultation
Optional
- Coding and implementation of suggested improvements in GTM, Stripe or any other tools
Google Data Studio Report
Why: Having a solid overview of visitor traffic anc behaviour on a website provides the necessary context for strategic decisions
What’s included
- Creation of the template
- Establish connection to Google Analytics, Google Search Console & Google Ads
- Creation of up to 4 subpages in the report (e.g. General KPIs, Status Goolge campaign, Status SEO)
- Individual data query by date