Content Gap Analysis
Develop a clear path for your content marketing with data-led content gap analysis.
Each page on your site is an asset that will help you achieve rankings on Google. One URL typically ranks well for a couple of generic search phrases.
Therefore, you need to create pages to extend your the website’s reach. In the content gap analysis we identify new content that should be created to target search phrases that don’t match your existing content.
We use our keyword mapping template to form your content development plan (AKA content strategy). This is tightly linked to what you do with your content marketing on social media platforms.