The Challenge

  • STOs are legally complex and costly, therefore it’s paramount to understand the market and know what customers & investors are looking for BEFORE you invest in designing your security and developing your technical structures
  • It’s the combination of a great product & marketing that will lead to buzz and subsequent  investments
  • Founding teams could miss out on marketing opportunities to achieve greater sales of tokens, mostly due to poor product / community fit, low quality campaign assets, uncoordinated execution and poor visibility on digital channels





Our STO Marketing Services

Assessment & Marketing Strategy Workshop

A thorough assessment of the STO and product, and preparation of a bespoke marketing roadmap with a unique sales message and story.

Before public sale

Launch of the marketing to validate and refine marketing rollout plan, ideally first investor leads & commitments achieved in this phase.

Public sale

Start your public sale with a splash to get those early contributions and keep the momentum going.

Investor relations

Combine your great online marketing with our investor relation services to increase your presence on the ground and access investors.





1

STO Marketing Strategy Workshop

Summary

We have consulted on more than 50 crowdfunding projects. In the workshop we offer our strategic input to your value proposition, including tokenomics, which will help us to design a campaign concept that has a greater chance to attract customers and token buyers.

In the workshop, we’ll focus on the value proposition development, sales messages, communication, content, PR and influencer strategy.

Outcome

STO assessment, launch concept, key sales messages, marketing roadmap and resource plan

Budget: 3,800CHF

Deliverables
Research the product, whitepaper, competitors and target markets specific to the proposition.
2 hour workshop with a partner from what.digital
Key sales messages
First draft of the story
Competitive overview & positioning in the STO / tech market
Marketing roadmap with services, timeline, budget and resourcing plan
1 hour Q&A session after the workshop to answer any open questions
2

Before public sale

Summary

The aim of the pre-public sale phase is to prepare, measure the community interest and create the initial momentum.

Our clients can pick & choose which activities they would like to do on their own; we’re completely flexible. Our expert team will work together with your in-house team to execute the planned roadmap.

In this phase the marketing investment is still conservative as the marketing channels are tested and adjusted to suit your offer.

 

Budget: 3,800CHF

Our services will be coordinated by one of the partners and delivered by our team of experienced specialists.

Deliverables
Growth hacking activities
PR
Content production and distribution
Paid advertising
Partnerships
Email
Affiliates
Social channels
Community building
Management of translations in all languages
Article and press release creation and distribution
Web design and development of front-end assets, animations and content to support your campaign

Our STO Marketing Services

Book a workshop

 

Book our STO Assessment & Strategy Workshop – Assessment and One off meeting with our experts to get your launch strategy into shape

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