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Initial Coin Offering (ICO) Services

The Challenge

  • Initial Coin Offerings (ICO) are becoming an established method to raise funding 
  • New coins and ICOs are being rushed to market on a weekly basis
  • It’s the correct marketing strategy that creates buzz for the ICOs,, subsequently making the fundraising more successful
  • Founding teams could miss out on marketing opportunities to achieve a greater sales of tokens, mostly due to poor product / community fit, low quality campaign assets, uncoordinated execution and poor visibility on digital channels

DOWNLOAD OUR ICO FLYER — most recent and quick way to learn about our ICO credentials

Our ICO Services

 

  1. Assessment & Marketing Strategy Workshop  — Strategic input to your value proposition, including tokenomics will help us design a campaign concept that has a greater chance to attract token buyers.We’ll review your project to highlight weaknesses that could prevent your it from reaching the hard cap.In the workshop, we’ll focus on the value proposition development, token mechanics, ICO structure and timing, communication, content strategy, media and influencer contacts, campaign assets & partnerships.
    Outcome: Token sale assessment, launch concept, key sales messages, marketing roadmap and resource plan
  2. Content production — White paper, one-pager production, landing page content and design, copywriting, translations, video production to give your ICO a professional look and credibility. 
  3. Campaign execution — Total visibility on hyper relevant placements, it’s about visibility in highly selected influential media. We will use any channel that’s needed, some of the channels include  bounty programs, Telegram,  ICO listings, crypto sites, YouTube influencers, PR outreach, bloggers, paid media (e.g. banners, remarketing), investor outreach and partner opportunities. This is essential to ensure that your target audience knows that you are conducting an ICO.
  4. Investor onboarding — Development of secure and compliant investor experience from the registration, KYC/AML checks, through payment and payment confirmation.

1. ICO Marketing Strategy Workshop

Approach

  • Assessment of the blockchain application, team, tokenomics, competition
  • what.digital to research the product, whitepaper, competitors and target markets specific to the proposition.
  • 2 hour workshop with a partner from what.digital
  • After the workshop we deliver a concept pitch presentation for sales purposes aimed at potential investors
  • Proposal: Marketing concept, budget and resourcing plan

More about the session

https://shop.what.digital/products/initial-coin-offering-ico-strategy-workshop

2. Content production

  • White paper copywriting, corrections and improvements
  • Tokenomics consulting
  • Management of translations in all languages
  • Content strategy, including pitch decks design, optimisation, video
  • Article and press release creation and distribution
  • Web design and development of frontend assets, animations and content to support your campaign

Approach:

Our services will be coordinated by one of the partners and delivered by our team of experienced specialists.

Typical budget: 20 – 50k CHF

3. Campaign Execution

  • A team of 20+ professionals will work to deliver the roadmap defined in the workshop
  • Pre campaign community building, investor outreach and influencer activation
  • Accurate listings and maintenance of them for the duration of campaign
  • Regular new deals and proposals to drive the momentum of the campaign
  • Channels include: Email, ICO listings, Google Search, YouTube, crypto publications,  Display banners on relevant sites, Reddit, Bitcointalk, Twitter, Facebook, LinkedIn and many more
  • Partnerships – take advantage of our partnerships to get PR and social coverage

Approach:

Hybrid payment model, Hourly based arrangement, you pay for our time, combined with reward based part – meaning we get paid when you sell tokens through our activity

4. Development

  • Investor registration and onboarding, including KYC/AML check
  • Payment options, including Bitcoin, ETH, NEO, XLM, Bank transfer and credit card
  • Smart contract integration to enable automated investor notification and accounting
  • Comprehensive admin interface for the crowdsale, customer services

Approach:

High quality, secure development in line with the marketing roadmap.

Typical budget: 15 – 50k CHF

Why us?

Our Differentiators

  • We help brands grow online – measured with hype, ratings and contributions
  • International focus with team members covering all top crypto locations
  • Crypto & fintech startup marketing experience
  • Well connected in the blockchain and crypto community
  • Solid understanding of legal issues and token types in various global jurisdictions
  • Swiss based, with a globally distributed teams
  • More than 30 specialists involved in each ICO project
  • Flexible access to Swiss crypto network of legal advisors, blockchain developers and partners

Next Steps

  1. Tell us more about your project by emailing hello@what.digital
  2. Conduct a quick intro call with Luke to learn more about our services
  3. Book our ICO Assessment & Strategy Workshop – Assessment and One off meeting with our experts to get your launch strategy into shape

Executive Summary

  • Founded in 2015, what.digital is a growth hacking & development agency, specialising in startups, product launches with focus on online sales
  • Professional approach to ICOs delivery, providing ethical, white hat strategies
  • Proven track record in helping to raise funds through ICOs since 2016
  • Decentralised team of 40+ professionals, providing growth hacking, content production, community building, bounty, paid media, PR experts and frontend development services.
  • 10+ ICO projects delivered, with $50m+ raised

Questions?

what.digital is a Corporate Member of Crypto Valley