Viewfinder Center – Website relaunch on django CMS

Website relaunch

SEO for Stencil & PWA
MVP app development – Stöckli





Who are Viewfinder Center?











Viewfinder Center are a Zurich-based photography school, who offer courses in English and German, plus adventurous photo tours around the globe.






The challenge

SEO was identified as an opportunity to grow, however optimizing the existing website would have been too expensive and tiresome in the long run.

Therefore VFC considered a website relaunch.

What we did

what. did a cost-benefit analysis of a website relaunch based on django CMS, a content management system that is part of a world-class web framework named django. django would allow VFC to implement a robust and future-proof client-facing storefront for VFC’s bespoke business logic, including custom-made ecommerce and course management, including a variety of discounts and gift vouchers.

An MVP strategy was agreed upon which allowed VFC to go live quickly at low cost with a focus on the must-haves.

During the MVP implementation, a rich website design was created which took full advantage of VFCs own excellent photography. django CMS now allows VFC to create engaging and diverse content, and editors can react to new marketing challenges without the assistance of technical staff.

Results

39.5 %

Increased gross volume of sales year on year (YtD)

60 %

Average revenue per customer increased by 60% year over year (YtD)

...what. had a unique combination of competencies with the different team members. They were able to coach us from an SEO perspective and also from an e-commerce perspective, they had experience with similar websites to ours and could show us workflows that really made sense to us...the team did a nice job of navigating al these the different areas we wanted to improve on and put together quite a nice solution together that we were very happy with. what we were really impressed with was the way they kept track of all of the different tasks.
Matt and Dagmar Anderson
Co-Founders, Viewfinder Centre





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