Who are Stöckli?
Stöckli has 80 years experience in manufacturing skis – their racing skis have won many of the ski racing sports top competitions and Stöckli has built a worldwide reputation as a quality Swiss brand.
The challenge
Stöckli noticed a trend amongst millennials towards ski rental (vs. buying them) and subsequently was looking for opportunities to cater to the needs of this target audience, to be ready for the future. Stöckli put Stryber, a Zurich-based business consultant and partner of what.digital, in charge of formulating an answer to this market shift and execute the plan thereafter.
Realizing how fragmented and little developed the online ski rental market was they came up with a plan to create Stöckli’s own ski rental platform.
The idea for getmyski.com was started right away, and the objective was to launch a Minimum Viable Product (MVP) as soon as possible.
getmyski.com was a completely blank sheet, with only the idea formed; the name, logo, partners and more had not been decided. This meant there was a greater amount to achieve in a short time.
Finally, Stöckli only had a limited budget to achieve the MVP.
What we did
We started by conducting several UX workshops, where we established a simple and clean user interface. The challenge here was to reduce the complexity of the underlying ski rental business and make it simple, quick and easy for the user to rent skis.
At the same time, we worked on an optimal rental funnel so that from first visiting the website to the final booking was a smooth and coherent journey.
We developed and implemented the MVP for getmyski by going through quick development cycles and finding simple but solid solutions to the development challenges we faced. This enabled us to create a working MVP in a short space of time, allowing getmyski to hit their short go-live deadline.
After go-live we generated tracking for the app by applying our growth hacking strategies, using different online marketing channels such as Google Ads, Facebook and more.
Results
to get Getmyski.com live from kick off to end product
market feedback delivered and then used to optimise the business plan and User Experience of the platform.
