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Growth Hacking

ICO services – PikcioChain

Marketing campaign and KYC / AML onboarding






Who are PikcioChain?











PikcioChain is a secure, compliant and distributed data ecosystem that enables the collection, certification and exchange of personal data.






The challenge

PikcioChain were looking to raise money through an ICO. They had no community or website, and required a strategy to generate visibility and ultimately purchases online.

As well as setting up a marketing strategy and website, they also required a process for users to purchase their tokens, which needed to be fully legally compliant with KYC / AML checks.

The cryptocurrency market was changing quickly, even day to day, which meant that we needed to react quickly to these conditions and adapt our strategy as things changed.

What we did

We began by conducting a marketing workshop with the PikcioChain team, to align on the goal, story and key messages.

Once the marketing proposition was decided, we began the creation of the key collateral the team would need, including the whitepaper, pitch deck, ICO website and video.

In order to generate hype around the project, we conducted a number of growth hacking activities, including a paid media campaign, PR, community building across Telegram, Facebook, Twitter, Reddit and Bitcointalk, influencer marketing, bounty campaign and a drip campaign. All activities had a consistent message and were aimed at the target audience.

Finally, we also developed a secure KYC / AML onboarding platform for investors to securely go through the required legal components and invest and purchase PKC tokens. On top of this we also created the smart contract and helped to distribute the tokens once the sale was finalised.

Results

12 M+
Dollars raised in the ICO
We at PikcioChain have a very international team and it has helped tremendously that what.digital also operates an international team that is flexible and was ready almost immediately to take on any task given to them. This, to me, proves smart networking.
Didier Collin de Casaubon
CEO and Founder





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