Digital marketing campaign – MORAND

e-Marketing campaign for German market in Switzerland

SAP Hybris SEO – Interio
Custom WordPress design – Swisscharge





Who are Morand?











Distillerie Louis Morand & Cie SA is a fourth Generation Distillery that is famed for the Morand Eaux-de-vie and products including the Brandies made from Valais William Pears AOP and Valais Abricotine AOP, as well as Liqueurs and Syrups.






The challenge

Morand were already established in Romandie, but were looking to enter the German-speaking market in Switzerland and increase their visibility and orders.

They had limited resources available and there were many restrictions in place for advertising alcohol online, including with Google Ads and social media.

What we did

In order to raise awareness of the products,  we began by building a content strategy, with a focus on recipes that could be made with the Morand products. We also partnered with barmen, bars and hotels, conducting workshops and events with them.

On top of this, we created a highly targeted Google Ads campaign to raise awareness of the products and drive product sales. We focused on specific German-speaking locations, focusing on the most popular products and brand terms.

Finally, we also conducted influencer marketing. We identified lifestyle and food bloggers in key locations in Switzerland and sent them products to try and promote across their social media feeds. We also conducted an influencer event, encouraging influencers to come down and try the products for themselves.

Results

243 %

Increase in goal completions from 2017 to 2018

5 M

Google paid impressions since 2017

80

Keywords ranking number 1 on Google

… what. has the know-how of the market and also know the German-speaking part of Switzerland. We wanted to have a local partner in Zurich to help us put our strategy into practice … For all small companies that need great support in term of e-marketing in German or English, I would recommend to them to contact what.
Fabrice Haenni
CEO & Project Manager, Distillerie Louis Morand & Cie SA





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